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Canadian government spikes the press release

Sherrilynne Starkie

The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. Instead, Canadian government communicators are using a more digital-friendly format that’s shorter, snappier and is designed for use in social channels. Wikipedia). How to fire your PR agency.

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How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. So how should you write a press release today? Register here.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. Do not send press releases. The timeframe. And I mean a ton.

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What Is Digital PR & How Does It Improve SEO?

The Realtime Report

Online press releases are distributed to gain high-quality backlinks, social media mentions, and enhance Search Engine Optimization (SEO). A well-designed local SEO digital PR approach for businesses will focus on getting your company mentioned in websites that cover your local community. What Is Digital PR & How.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa.

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Five Newsworthy Stories for Your Next Press Release

ProBlogger

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. This of course can result in one thing many bloggers desire the most: traffic. In other words, what are we going to write a press release about?

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Monday Roundup: SEO Tips

Waxing UnLyrical

Enduring Questions on Press Releases and SEO. Why: Do press releases have search value? Frank Strong tackles this question and provides tips to get the best search results from your press releases. How My Guinea Pigs Became Famous Guest Bloggers. Hence the seven posts below. You’re welcome.

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