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Canadian government spikes the press release

Sherrilynne Starkie

The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. Instead, Canadian government communicators are using a more digital-friendly format that’s shorter, snappier and is designed for use in social channels. Wikipedia). How to fire your PR agency.

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How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. So how should you write a press release today?

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You likely want your story to be news, now.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Go ahead, works for anything.

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Five Newsworthy Stories for Your Next Press Release

ProBlogger

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. This of course can result in one thing many bloggers desire the most: traffic. In other words, what are we going to write a press release about?

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The Blogger and Marketer's Cheat Sheet to Getting High Profile.

Techipedia: Tamar Weinberg

A blogger might say that he wants to write for a specific publication, sending emails and instant messages asking, “Hey, I really like that you write for this publication. &# Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog.

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5 Reasons to Use Press Releases to Promote Your Blog

ProBlogger

Creating content on a blog is just one aspect of being a productive blogger—you’ve written the content, but now what? Companies, businesses, and individual blog owners try out many tactics, but few consider using a press release as a promotional tactic for their blog. Why a press release? Quality links.