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Blogs, Message Boards and Social Networks Now Daily Destinations for Many Women

Proactive Report

Social media is playing an increasingly important role in the everyday lives of Americans, particularly when it comes to getting advice on consumer products with many consulting blogs or message boards before making purchases. Getting results with women bloggers is a skill. Second only to search – wow!

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

Vocus 184
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Visibility is More About Social Than Search

Proactive Report

Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. Message Boards and Forums : Only do this if you’re already someone who loves and uses message boards. It’s worth it!

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20 Bloggers to Watch in 2012

ProBlogger

As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. He also has a talent for community engagement. Corbett Barr. Marcus Sheridan.

Blogger 53
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Book Review: Social Media Marketing

Webbiquity SMM

You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Social Bookmarking (Delicious, Diigo, Bmaccess; the distinction from social news sites is s bit blurry). Social Events (e.g.,

Review 152
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How Social Media can Fix the Troll and Bullying problem

Laurel Papworth

Our evening News as Entertainment TV shows that track a camera chasing somone down the street? Bullying can be a contributing factor in suicide and damages whole communities not just the bullied. Because they reflect back the community values with a twist. Is it our adversarial political system? Social Media Spotlights Trolls.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

Brands 133