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Blogs, Message Boards and Social Networks Now Daily Destinations for Many Women

Proactive Report

. If you are marketing to women and are not yet fully engaged in blogs and social networks, take note of the latest BlogHer-iVillage 2010 Social Media Matters Study. . That should get you fired up to get all your news and information visible in search and push blogger outreach to the top of your list of “must master&# this year.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

Vocus 184
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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Are You Ready to be a Full-Time Blogger?

ProBlogger

A big part of the pro blogger dream is to be your own boss. Being a full-time blogger leaves you plenty of opportunities to get lost – online, in sleep, in your own fears. Fortunately, tools and skills to be a successful full-time blogger are learnable. This is a guest contribution from freelance writer, Ayelet Weisz.

Blogger 46
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Visibility is More About Social Than Search

Proactive Report

Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business.

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20 Bloggers to Watch in 2012

ProBlogger

As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. He had a popular blog, Free Pursuits, but focused on creating a legacy rather then just being a blogger.

Blogger 53
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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.