Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

AUGUST 26, 2013

Why: Davina Brewer from 3Hats Communications explores why transparency and honesty are important elements that keep your business moving forward, even in a difficult economy. The 7 Habits of Highly Ineffective Bloggers. Why: Sté Kerwer of Dukeo outlines some common mistakes that bloggers make that can keep them from growing.

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Waxing UnLyrical

SEPTEMBER 16, 2013

5 Traffic Generation Tips Every Blogger Should Try. 5 Metrics Every B2B Marketer Should Track. Eric Wittlake shares which data are essential for long-term marketing success. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Consultant 186

Consultant Flickr Metrics Skills 186

Waxing UnLyrical

JUNE 24, 2013

Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. How My Guinea Pigs Became Famous Guest Bloggers. Don’t you just love Mondays? Image: Kara Harms via Flickr, CC 2.0.

SEO 197

SEO Tips Press Release Engineering 197

Waxing UnLyrical

MARCH 9, 2015

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Let’s hear it for the ladies!

Case Study 100

Case Study Consultant Campaign Flickr 100

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. There is no silver bullet, but we can provide some examples, based on recent experiences.

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. I know big bloggers get swag. Simple, right?

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 100

Case Study Study Training Collaboration 100

Waxing UnLyrical

JUNE 29, 2015

General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. Finding Inspiration for Your Email Marketing. 3 Ways To Use Your Email Signature to Market Yourself. Here are some ideas. How to Create an Email Newsletter People Actually Read. .”

Content 100

Content Newsletter Hubspot Consultant 100

Waxing UnLyrical

DECEMBER 14, 2015

So, for today’s round-up, I’m giving a shout-out to our guest bloggers – regular, as well as one-time. Five Observations Gained from Starting an Online Community. Words and Pictures – the Batman and Robin of Content Marketing . And these seven posts are some of my personal favorites. ” 5.

Consultant 0

Consultant Publishing Metrics Video 0

Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

CSR 258

CSR Survey Consultant Loyalty 258

Waxing UnLyrical

JUNE 7, 2018

It’s a well-understood guiding principle of the trade that, with a small degree of variance around terminology, looks like this: To those in the design community, this concept is the epitome of basic. This blogger was simply musing about the variance he encountered in depictions of a model he likely figured all his readers understood.

Content 160

Content Consultant Study Blogger 160

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Closing The Gender Gap Is Everyone’s Business. ” 3.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Closing The Gender Gap Is Everyone’s Business. ” 3.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? And my guest bloggers, both frequent and infrequent. Read All About It!

Postrank 255

Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

JULY 27, 2015

Love It Or Hate It: Influencer Marketing Works. If You Want Your Content Marketing to be Great, Ask Influencers to Participate. Why: “Building relationships with influencers today, whether it’s with bloggers, Twitter personalities, passionate consumers, or any of your stakeholders, is no different. Check out these posts.

Influencer 100

Influencer Consultant Curation Conference 100

Waxing UnLyrical

JUNE 13, 2012

Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. Can deep thoughts or comedic stylings compete with the guest blogger-du-jour or celebrity-endorsed product reviews? Does my audience want entertainment, or community, or both?

Fashion 248

Fashion Aggregator Journal Startup 248

Waxing UnLyrical

JANUARY 12, 2015

Why: How does one start from scratch after building a successful blog and community? In this guest post for Mark Schaefer ‘s {grow}, super-blogger Jason Falls recounts his experience. Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson.

Consultant 100

Consultant Flickr Communities Blogger 100

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? And my guest bloggers, both frequent and infrequent. Have any questions?

News 274

News Google SEO Postrank 274

Waxing UnLyrical

OCTOBER 28, 2010

Because if you’re not telling your story right, you don’t have a hope in Hades of getting that story noticed, let alone other people (read: media, bloggers, etc.) Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? telling that story for you. Read All About It!

Postrank 165

Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Wanna Subscribe?

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

MARCH 14, 2014

PR and Marketing folk don’t sleep. my clients might not care so much about it, but a blogger or influencer I’m pitching might). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ’ “ I learned a great deal from this exercise.

Exercises 192

Exercises Consultant Blogger LinkedIn 192

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. And my guest bloggers, both frequent and infrequent. here’s your answer.

Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. And my guest bloggers, both frequent and infrequent. here’s your answer.

Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

DECEMBER 11, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It! Wanna Subscribe?

Postrank 145

Postrank Tourism Blogroll WordPress 145

Waxing UnLyrical

FEBRUARY 7, 2011

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It! Wanna Subscribe?

Postrank 161

Postrank Class Tourism Blogroll 161

Waxing UnLyrical

NOVEMBER 10, 2010

Because as the media universe continues on its inexorable changes , bloggers are starting to be just as influential as mainstream media; sometimes, even more so. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

NOVEMBER 6, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It! Wanna Subscribe?

Postrank 156

Postrank Class Tourism Blogroll 156

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity&# video, will be deluged by prospective clients.

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

NOVEMBER 4, 2010

Five easy steps to customizing your 404 page, assuming you’re using WordPress (you in Blogger, or something, I ain’t got nothing for you). You know, when I was trying to figure out this 404 thing, I looked at the error pages of many of the "top" bloggers and I was amazed at how many of them had a generic 404 page.

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

NOVEMBER 27, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It! Wanna Subscribe?

Creative Commons 166

Creative Commons Postrank Tourism Flickr 166

Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that. Shall We Tweet?

Class 237

Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

MAY 1, 2013

Get media and bloggers to consider and, sometimes, write about stories they might not otherwise have considered, or even known about. Convince people to join this community instead of that , get them to share this tweet instead of that , ask them to sign this petition instead of that. Based in the Washington, D.C.,

Consultant 236

Consultant Course Issues Flickr 236

Waxing UnLyrical

OCTOBER 10, 2010

Why: Amplify is one of the most interesting, community-oriented social platforms around. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? And my guest bloggers, both frequent and infrequent. Why: Mollie is actually thinking instead of simply linking. Shall We Tweet?

Postrank 149

Postrank Class Tourism Blogroll 149

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Postrank 146

Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

SEPTEMBER 21, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Postrank 150

Postrank ROI Class Tourism 150