Akamai Marketing

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What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. 640 Million on Facebook.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? This is the blogger as task-master part. Think beyond the marketing team. But where do you start?

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Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. From Blogger to Author? Writing a book is no-less a task master, just a different one from marketing to distribution And. As a blogger, my audience will forgive the occasional typo, not so in a book.

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5 things I’ve learned from failed blog posts

Akamai Marketing

No matter what kind of marketing you do, you have to listen, engage, measure, repeat. Use it as an opportunity to really engage the community who engages you – give them something they want to talk about in the place they want to talk about it. So, bloggers…do you agree with my lessons learned? You live another day.

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Stand Out in Social Media Marketing by Being Consistently Remarkable

Akamai Marketing

Stay Akamai: Stand Out in Social Media Marketing? Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Be remarkable and you will stand out in your social media marketing. Ever talk to a blogger about their blogging frequency? Commit to the community.

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Klout and Kred – Social Influence Comparison

Akamai Marketing

But, if you’re a travel blogger, then your frequent flier status probably is significant to your influence. Now THAT’S valuable to someone whose trying to create community and takes the reward system idea to an entirely new level. Not so much.

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