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How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. So how should you write a press release today? Register here.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. Do not send press releases. The timeframe. And I mean a ton.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build community platforms around real communities of shared interest. Learn which bloggers might care about your customer. Consider the value of hiring a community manager. Learn all you can about how NOT to pitch bloggers.

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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. Here is how you can reach out to Mom Blogs: Make a Target List. For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. Here is the list I use.

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Good Writing Remains a Core PR Skill

Proactive Report

A statement in the first point absolutely floored me: While a press release does not necessarily need to be well-written. … What could possibly lead anyone to the conclusion that a press release doesn’t have to be well-written? The purpose of a press release has changed; that I am the first to acknowledge.

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3 Ways to Use Google to Be Better at PR

Convince & Convert

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? It also helps you identify specific reporters that should be on your media list.