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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. We have spent the past few years building a substantial content factory that relies heavily on influencers.

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Changing Trends in Social Media Can Influence Your Business Model (part II)

Mindjumpers

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. This post explains the process of changing trends and how it actually influences business model. . Community building- The impact of group communication.

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The Blogosphere is Thriving

Mindjumpers

According to Technorati , people spend more and more time and resources on maintaining blogs. People today speak of the blogosphere as a collective term of bloggers. The blogosphere in many ways reflect public opinion and influential bloggers are part of forming the public debate. Girl power. The voice of the people.

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Influencers and Social Media Experts

Laurel Papworth

Remember, even a no friend nellie can drag you onto the front pages of the Saturday newspaper if they write right, but in the main, it pays to know if someone is actually an influencer or not. Authors – being published in print confers instant influencer status. Politicians – politicians have conferred influence.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Identify the key influencers in your market. The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. Combing these measures provides at least a rough guide to the relative influence of various sources.

Vocus 184
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A Nation of Bloggers: Good or Bad?

Laurel Papworth

Steve Jobs says he doesn’t want a “nation of bloggers&# rather something with “editorial oversight&#. I suspect that Koehler might also prefer editorial oversight – given that he just quit because bloggers picked up on a story that mainstream media missed. A nation of bloggers is a good thing or no?

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