Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

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Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

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Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

A great tool to collect this kind of data is a site called Klout. Klout allows you to sign in and link up a variety of social media platforms. Klout is a great way of measuring overall influence in your niche and on your social media sites as a whole, but overviews still aren’t quite as valuable as the actual facts.

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Webbiquity SMM

MARCH 30, 2012

Identify the key influencers in your market. The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. Combing these measures provides at least a rough guide to the relative influence of various sources.

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Diva Marketing Blog

MAY 9, 2016

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Now a major focus of our agency is influencer marketing.

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Diva Marketing Blog

MAY 9, 2016

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Now a major focus of our agency is influencer marketing.

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Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. 640 Million on Facebook.

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Kikolani

MARCH 22, 2013

Klout for Business Aims to Help Brands Reach Social Influencers – At long last, Klout has rolled out its social-scoring service to businesses, allowing companies to better understand who their top influencers are online. Business / Career. Social Media / Social Networking.

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Convince & Convert

APRIL 18, 2012

If you’re a blogger or individual consultant, you might only need one calendar. If you’re an agency or a freelance community manager, you might need to manage several calendars. If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score.

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Kikolani

AUGUST 24, 2012

Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World – So you might be asking what more can be written about link building for bloggers? Bloggers have an advantage that static and retail websites don’t. Perspectives on the new scoring algorithm from 12 social influence experts. Related Posts.

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Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.

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Techipedia: Tamar Weinberg

AUGUST 31, 2011

All three of these influential bloggers together provided us about 15% of our pageviews and 8% registrations. c) Influence is so nebulous that it is better not worth measuring. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

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Techipedia: Tamar Weinberg

AUGUST 2, 2011

Adam Singer is a digital marketer and blogger at The Future Buzz. He also is social director at LEWIS PR, a San Francisco-based communications agency. The truth is that there are no shortcuts to community building , it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested.

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Tools Tips Marketing Social Media 277

ProBlogger

JANUARY 23, 2013

For many years, there were bloggers who could follow a few basic SEO rules, publish a post, wait for Google to spider and rank it, and watch the traffic flow in. In fact, many of these bloggers made a living primarily from the incoming traffic that Google sent them. Did these bloggers commit an online business blunder?

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ProBlogger

SEPTEMBER 26, 2011

This guest post is by Lina Nguyen of Words That Influence. Influential bloggers are being paid top dollar to write sponsored posts (thousands of dollars per post is not unheard of). You’ve built a community. Your intimate knowledge of how your community thinks and behaves has a valuable price tag on it. You have reach.

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Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Isn’t that worth the 5 cents per contact that Flowtown charges?

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Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense.

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Convince & Convert

MAY 3, 2012

So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent. It does not measure offline influence.

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Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? This is the blogger as task-master part. Or someone said you should so your considering it. Then live it.

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Webbiquity SMM

OCTOBER 23, 2012

If you get your paid campaign in front of influencers, they’ll spread your messages for you — and bring them to many more people than you originally targeted.” ” For the slightly less ambitious or technical, try Blogger LinkUp. ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot.

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Tools Tips Twitter Klout 203

ProBlogger

SEPTEMBER 5, 2016

An effective way to generate the interest of your readers is to conduct periodic interviews with influencers in your industry. The following tips should help you to gain a clear sense of how to leverage your blog with influencer interviewers that will keep your readers coming back for more. Social media is your best friend.

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Webbiquity SMM

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. Social Media Tools. Social Media Case Studies.

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Waxing UnLyrical

NOVEMBER 18, 2010

Another popular technique is to only read posts/stories from a list of pre-identified influencers, since these are the people who are ultimately driving earned media conversations. « Media Bullseye – A New Media and Communications Magazine says: December 16, 2010 at 12:35 pm [.] Stop being lazy. Read All About It!

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Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

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Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Influencers. Working with influencers is a big part of Digital PR. Digital PR opens up a much broader pool of influencers to work with. There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram.

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Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Influencers. Working with influencers is a big part of Digital PR. Digital PR opens up a much broader pool of influencers to work with. There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram.

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Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Influencers. Working with influencers is a big part of Digital PR. Digital PR opens up a much broader pool of influencers to work with. There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram.

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Klout Social Graph Influencer Training 40

Laurel Papworth

OCTOBER 25, 2012

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). Public Relations often meant running events, building relations, giving goody bags to key influencers e.g. Journalists and editors, lobby groups and so on.

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Webbiquity SMM

AUGUST 28, 2012

Five Types of Social Media Influencers by Intelegia. Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. by Biznology.

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Convince & Convert

AUGUST 26, 2010

Keyword Volume and Analysis – Comparative data across multiple terms Influencer Report – Who is talking about you that has disproportionate online influence? Surprised to see my name is in that Klout chart! The standard charts and graphs are entirely useful. No problem.

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Social Media Strategy Analysis Reputation 119

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

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Laurel Papworth

OCTOBER 3, 2012

To “To Klout Them Up” As in “ to hit them up” or ask for something. Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. click to see more on Klout [link].

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Convince & Convert

JULY 9, 2010

In fact, if you’re a marketer, online influencers generally agree that getting free products to review is great, but the trump card is the authenticity and transparency something experiential offers. And the online influencers recognized that for what it was: transparent and authentic.

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Webbiquity SMM

APRIL 9, 2012

Synthesio is a powerful, professional social media monitoring system that combines technology with human assistance for global brand reputation monitoring, topic monitoring, influencer rating and social community mapping. Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement by WindMill Networking.

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Techipedia: Tamar Weinberg

JULY 7, 2010

A few months ago, a big named blogger called out another “expert&# for writing an eBook that included a blog post from this blogger without attribution and completely verbatim. Numbers Do Not Dictate Influence There are some people who will automatically follow everyone who follows them on Twitter.

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Hootsuite

MARCH 31, 2020

Blogger is a free blogging platform owned by Google. Blogger supports single or multi-user blogs. The word “blogger” can also simply mean a person who writes and publishes a blog. The word “blogger” can also simply mean a person who writes and publishes a blog. Community manager. Influencer. Crowdsourcing.

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Akamai Marketing

JULY 2, 2012

Social influence measurement has been a hot topic again recently. I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. In particular, I’ve aimed my arrows at Klout.

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