Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo).

Blogger 367

Blogger Brands Tips Influencer 367

Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. Click To Tweet That means Instagrammers, YouTube Creators, Bloggers, Podcasters and so on. million times.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

NOVEMBER 4, 2012

Geist and some prominent bloggers criticized Bulte for what looked to them to be a clear conflict of interest. The controversy, fanned by blogger activity, lead to a heated local debate with NDP candidate Peggy Nash who said she wouldn’t support the digital copyright bill as it was written at that point in time. Nash won the riding.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

FEBRUARY 1, 2014

Online influencers now take centre stage. That means building positive associations with those bloggers, tweeters and Facebookers who have large or loyal followings and who participate in engaged online communities. It’s a tall order, and very few communicators have it all.

Press Release 295

Press Release Wikipedia Skills Blogger 295