Diva Marketing Blog

JANUARY 1, 2009

As December 2005 drew to a close, I asked a few bloggers what their wish list was for the new year. Twitter found its way into the 2009 blogger wishes as did more ways to collaborate. Yvonne DiVita , Lip-sticking 2006 MORE Smart Women Bloggers. Blogging is powerful because it is the power of niche communities.

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Ari Herzog

SEPTEMBER 30, 2010

Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Specialties : Business consulting, social media, community building, business relationships, branding, marketing, mobile applications, digital marketing, social education, non-profits. Community management.

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LinkedIn Radian6 Education Consultant 89

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

The point is that consumers now have a more potent aggregate power: someone with a problem can now reach others with the same problem faster, build a community around this shared problem easily, and mobilize lots of people behind the common cause more efficiently. Not just being talked about but be an active voice in the community.

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Social Media Marketing Digg MySpace 105

Convince & Convert

FEBRUARY 10, 2010

But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. For example, Flowtown’s data on me isn’t particularly accurate, because I use several different email addresses. I’m excited to see what these guys add next.

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Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time?

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Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 19, 2010

You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. Allowing for and creating communities. It makes sharing simple. As Brian Solis has written about a lot, social optimization needs to be simple. Engaging people in their passions all helps make the business more meaningful.

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Social Media Strategy Tourism Social CRM 140

Convince & Convert

JUNE 3, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. In true big coporate fashion they ignore the little guy. How can you not know how to care? Is anyone advising them? Food for thought.

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Social Media Strategy Consultant Social CRM 156

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia?

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Social Media B2B Company Consultant 130

Techipedia: Tamar Weinberg

JULY 8, 2008

I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. They usually work 70 hour weeks and need to be extremely flexible.

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Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. Opening the kimono and giving customers and prospects a better sense of who is part of the company, how that company operates, and what it stands for in a less formal, more spontaneous fashion is doable. Yet, Mitch doesn’t see it happening in social media. Not so much.

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Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. This task can be delegated to a community manager who corresponds directly with the evangelists and distributes the special perks. Spotting your brand ambassadors should not be too tricky.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? Or is this just creepy? Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page.

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Social Media Strategy Curation Privacy 133

Convince & Convert

MAY 11, 2010

Is there no place for old-fashioned “selling&# using social media? I think there's a lot social media articles out there that cover two of the three sales steps (“prospecting&# & “presenting&# which = “engaging&# ) but not as much out there about “closing&# the sale. Remember the cold call?

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FAQ Content Consultant Social Media 137

Techipedia: Tamar Weinberg

DECEMBER 20, 2007

Since the Digg submission of my story was already buried , I sincerely hope that Digg listens to what their community members have to say. All this stuff you can do with your friends now…except browse their submitted stories in a normal fashion?? By trying to make Digg more social, it really became less social. Is there any?

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ProBlogger

MARCH 12, 2018

In today’s episode I want to talk about a trend I’ve noticed among many experienced bloggers – tending to their archives. Many experienced bloggers are slowing down on new content, while increasing traffic to to their blog by revising posts they’ve already written. How Updating Your Archives Can Drive More Traffic to Your Blog.

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How To Adsense Blogger Groups 53

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

With Twitter being so incredibly large and vast, there are different types of mini-communities. I started following people who wrote or commented on the SEO blogs to develop my own Twitter community. Communicating and getting to know people is WAY more important to me than impressing anyone or becoming known as an expert resource.

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Twitter Sports Microblogging HootSuite 205

Convince & Convert

SEPTEMBER 1, 2010

Just not in a linear fashion. There’s no market for reselling Facebook fans or Twitter followers. Ultimately, companies need to make money, save money, or both via social media. link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers. You’re 100% right about that.

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Social Media Consultant Social CRM eBook 120

Viper Chill

OCTOBER 26, 2009

There’s also the ‘leave your job’ type bloggers writing excellent content such as Cody , Corbett and Christine. If you’re lucky, the top sites in your industry will be bloggers. The top articles here will probably also help you find the top bloggers. Just know who they are. Do they run blogs? Use Twitter?

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Forums Influencer Avatar Blogger 76

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

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Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

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Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 16, 2010

In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. Not an overwhelming participation rate.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Techipedia: Tamar Weinberg

MARCH 24, 2010

&# The question was purposely left open-ended; I wasn’t necessarily seeking out attention in the form of a product pitch, despite the fact that many of those asked are prominent bloggers. Chris Brogan Chris Brogan is a blogger and president of New Marketing Labs. He currently serves as the community guy at Building 43.

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Influencer How To Press Release Blogger 278

Convince & Convert

APRIL 22, 2010

In other cases, they are the new influencers, bloggers and taste-makers. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. And if an organization is adept at this, they can build a connective bond between (a) brand communities and (b) social CRM channels.

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Social Media Social CRM Loyalty Web 2.0 128

Buzz Marketing for Technology

JUNE 27, 2008

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Facebook and/or MySpace are useful social networks where you can build outposts (see next list). Build a similar outpost on MySpace, if your audience might be there. Make it easy for your community to reach you.

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Social Media Brands RSS Technorati 280

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

I’m not connected to the LinkedIn individual who spammed me, but he still took the liberty to use my email address for his personal gain in a completely unsolicited fashion. It’s important to understand the communities you contribute to and to understand the rules of the sites that you target.

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Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

JANUARY 14, 2009

WordPress SEO: Definitive Guide to High Rankings for Your Blog is written by WordPress optimization expert and coder Joost de Valk and gives you some great tips on how to use WordPress in a search engine friendly fashion. Jill Whalen has been active on forums and online communities for 10 years now. Scared of Social Media? Not excess.

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SEO Social Media Marketing Reputation 162

Convince & Convert

SEPTEMBER 2, 2010

It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Marjorie Clayman You can sleep easy, Jay. THAT makes me happy.

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Social Media Strategy Consultant Social CRM 153

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Fair enough Reply Domenick December 15, 2009 at 7:18 pm I totally agree with you Tamar, I actually think SEO is easier than Social Media Marketing because of the ability to find out what works and what doesn’t in a more timely fashion than actually having to build a relationship in hopes of getting a sale or providing a service.

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SEO Social Media Marketing Digg 178

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation.

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Social Media Strategy Energy Consultant 146

Convince & Convert

SEPTEMBER 20, 2010

Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. I would have assumed just the opposite.

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Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. In his own, story-filled way, he emphasized the point that we are in a period of unusual communication change and upheaval, not unlike the 1920s and the invention of radio.

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Social Media Strategy Affiliate marketing Company 159

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. If you come to Austin expecting it to be laid out if front of you, for it all to make sense in an orderly, pain-free fashion you’ll leave disappointed. event, and the Techset blogger lounge. event, and the Techset blogger lounge.

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Social Media Strategy Conference Eventful 126