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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

Brands 133
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

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How to Become a Niche Rockstar: The Guide

Viper Chill

Even though there are thousands upon thousands of micro-niches and active communities discussing the most peculiar topics, there’s still only room for a handful of ‘rockstars’ to emerge from each of them. It’s really about having an impact on your own niche community, however small or obscure it may be.

How To 79
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. And now there are Community Pages! Who the heck needs it?

Facebook 277
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. 2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.