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Book Review: Social Media Marketing

Webbiquity SMM

You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Forums and Message Boards (the oldest and second-most commonly used forms of social media). Instead, they want to connect. Rich Meyer.

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

Brands 133
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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. That means setting aside time to answer community questions, point people to resources, and find ways to be useful to your audience – whether that’s educating or simply entertaining them.

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Cloud Jacking: 7 Steps to Dominate Your Niche

Viper Chill

There’s also the ‘leave your job’ type bloggers writing excellent content such as Cody , Corbett and Christine. If you’re lucky, the top sites in your industry will be bloggers. The top articles here will probably also help you find the top bloggers. Just know who they are. Do they run blogs? Use Twitter?

Forums 76
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. And now there are Community Pages! Who the heck needs it?

Facebook 277