Waxing UnLyrical

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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series.

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PR Is As PR Does

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

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Monday Roundup: #NovaCOM15

Waxing UnLyrical

This Friday, April 17th, I’m proud to be included in the speaker line up for #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too). So I figured it would be neat to do a roundup of posts that reflect some of the very smart minds that will be presenting at this conference.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. I know big bloggers get swag. Simple, right?

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Monday Roundup: Influencer Relationships

Waxing UnLyrical

Why: “Building relationships with influencers today, whether it’s with bloggers, Twitter personalities, passionate consumers, or any of your stakeholders, is no different. I took this photo during Steve Crescenzo’s presentation at the 2015 IABC World Conference. How to Lose an #Influencer in 10 Days (Or Less). ” 4.

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What I Learned from my Social PR Makeover

Waxing UnLyrical

When Shonali first met me at the PRAM Conference , I wore clothes from Mumu, Lilly Pulitzer and Anthropologie. You will always compare yourselves to others, even if you have multiple awards as a blogger. Community…use it. As a disclaimer, my wardrobe has some good stuff in it. I was grateful for the advice that I received.

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