Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Blogger Research: Is it a Job or a Lifestyle? Why: Bloggers tend to work at different times and from many places. How has blogging helped build your brand’s online community… or has it, in fact, not made a difference?

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Waxing UnLyrical

NOVEMBER 10, 2014

Why: Geoff Livingston is one of the earliest bloggers I personally am friends with. Why: Jim Dougherty is a master blogger (which is why I’m so happy he’s part of the WUL blogging team ). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Knowledge Base Consultant Blogger Tips 177

Waxing UnLyrical

MAY 19, 2014

How to Ask for Guest Bloggers Without the Awkwardness. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!). In this guest post for SteamFeed , Anne Reuss shares how to get bloggers on board. How do you add value to your business? Based in the Washington, D.C.,

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Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours. Business Client Relations Community Building Events Guest Posts Behind the Story cision Networking Post-Event Planning'

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Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

OCTOBER 31, 2014

It is still a blog community with many regular contributors (one-time contributors welcomed too) from all over the world. As soon as we’ve sorted out some admin-type stuff for the guest bloggers, you will start seeing posts from them. And can you see what we’ve been up to? WUL is now officially part of SBC!

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Waxing UnLyrical

JUNE 30, 2014

5 Strategies to Build a Network of Bloggers and Journalists . Why: Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. WUL : Do you conduct your blogger outreach via a listening program? They took the time to learn who their fans were, and then connected and built relationships with them.

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Travel Price Consultant B2B 254

Waxing UnLyrical

JUNE 24, 2013

How My Guinea Pigs Became Famous Guest Bloggers. Why: Ian Cleary provides some great tips that make SEO a snap for bloggers of all skill levels. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: Do press releases have search value? vs. Black Hat SEO.

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SEO Tips Press Release Engineering 197

Waxing UnLyrical

SEPTEMBER 22, 2013

Because it is not fair either to Karelyn, or the guest bloggers, or anyone else, for me to not devote to it the time it needs. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Everything else. That means that much as I love it, WUL needs to go dark for a bit.

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Consultant Blogger LinkedIn Communities 223

Waxing UnLyrical

AUGUST 26, 2013

Why: Davina Brewer from 3Hats Communications explores why transparency and honesty are important elements that keep your business moving forward, even in a difficult economy. The 7 Habits of Highly Ineffective Bloggers. Why: Sté Kerwer of Dukeo outlines some common mistakes that bloggers make that can keep them from growing.

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Wikipedia Consultant Flickr Compete 181

Waxing UnLyrical

JANUARY 10, 2012

If you work as a social media manager or online community manager you see these all the time … negative comments. If the comment is from a turd, your community will see them for what they are, and they will lose their credibility. Yvette Pistorio is the social media manager for Cision , and a blogger for CisionBlog.

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Comments Social Media Construction Social Media Management 214

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. I know big bloggers get swag. Simple, right?

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Waxing UnLyrical

JUNE 21, 2013

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

MARCH 9, 2015

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%. Based in the Washington, D.C.,

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Waxing UnLyrical

JANUARY 24, 2014

” I hate to break it to you, but the perfect blogger hasn’t been born. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. “I’m not going to bid on that RFP because I don’t have a perfect team in place.”

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RFP Consultant Newsletter Team 208

Waxing UnLyrical

APRIL 9, 2013

I think that bloggers who exercise that level of discipline about their content are rare. Erin taught me the value of boundaries. I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing. Things I Learned From Erin Feldman is a post from: Waxing UnLyrical.

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Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. You will start to communicate more efficiently and swiftly with media, bloggers, and your community. Guest post by Harrison Kratz. Press releases. Good old networking.

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Press Release Flickr Template Templates 188

Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

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CSR Survey Consultant Loyalty 258

Waxing UnLyrical

MARCH 4, 2011

In Jordan’s words, “We are creating a community of commenters and content producers, connected through conversation and interests.&#. They truly believe in community. They understand that in order to build a community, you have to be a part of that community. Thanks, Jordan, for letting me use your mug shot).

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Waxing UnLyrical

SEPTEMBER 16, 2013

5 Traffic Generation Tips Every Blogger Should Try. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The hidden leadership skill you can ignite today. Why: Increasing traffic to your site will positively impact both leads and sales. Based in the Washington, D.C.,

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Consultant Flickr Metrics Skills 186

Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? There is no silver bullet, but we can provide some examples, based on recent experiences. With more than 18.5

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Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

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Waxing UnLyrical

FEBRUARY 24, 2014

The Benefits of Becoming a Guest Blogger. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. In this guest post for SteamFeed , Maria Elena Duron explores how a simple “thank you” can help stakeholders feel more connected. Based in the Washington, D.C.,

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Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

MAY 21, 2013

We changed the tag line (bet you don’t even remember what the old one was), we welcomed guest bloggers, many of whom have become fixtures here. We went through dry spells, and extremely fertile spells (a post a day for a while… I honestly don’t know how I did that, hats off to bloggers who can make that happen).

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Survey Consultant Forums Blogger 209

Waxing UnLyrical

DECEMBER 14, 2015

So, for today’s round-up, I’m giving a shout-out to our guest bloggers – regular, as well as one-time. Five Observations Gained from Starting an Online Community. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Waxing UnLyrical

JULY 31, 2015

More than that, several organizations still only want top-line media placements and “authoritative” bloggers to be the conduits for their content (regardless of whether or not it is deserved… but that’s a whole other post). There’s nothing wrong with a strong element of publicity in your plans. Big, big mistake.

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Content Consultant Mobile News 100

Waxing UnLyrical

MAY 26, 2011

There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. There are also thousands of University community members now participating in social media spaces … and they all have different needs. They were always there. It doesn’t make sense.

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Team Social Media Aggregator Meeting 165

Waxing UnLyrical

JANUARY 12, 2015

Why: How does one start from scratch after building a successful blog and community? In this guest post for Mark Schaefer ‘s {grow}, super-blogger Jason Falls recounts his experience. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. The Champions.

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Organization Tips Hashtag URL 267

Waxing UnLyrical

JUNE 7, 2018

It’s a well-understood guiding principle of the trade that, with a small degree of variance around terminology, looks like this: To those in the design community, this concept is the epitome of basic. This blogger was simply musing about the variance he encountered in depictions of a model he likely figured all his readers understood.

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Content Consultant Study Blogger 160

Waxing UnLyrical

NOVEMBER 10, 2010

Because as the media universe continues on its inexorable changes , bloggers are starting to be just as influential as mainstream media; sometimes, even more so. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines.

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Waxing UnLyrical

OCTOBER 1, 2016

I for one, am so happy to be here, talking to you again, shining the Social PR Spotlight on some really stellar PR pros, and showcasing guest bloggers from around the world. Because as my community, you guys are everything. Beginning next week, WUL will return to its regularly scheduled programming (until we change it up, ha!).

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Waxing UnLyrical

MARCH 15, 2011

About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community. We had our team research key influencers in the media and in the DC community, and conducted outreach directly through our channel. Attracted affinity partnerships.

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Waxing UnLyrical

JUNE 13, 2012

Can deep thoughts or comedic stylings compete with the guest blogger-du-jour or celebrity-endorsed product reviews? Does my audience want entertainment, or community, or both? Increasingly, will an audience be able to discern the quality from the mere “content,” or even have the patience to look for it?

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Fashion Aggregator Journal Startup 248

Waxing UnLyrical

NOVEMBER 3, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It!

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

JULY 25, 2016

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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