Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence.
Sherrilynne Starkie
SEPTEMBER 17, 2012
Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo).
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Sherrilynne Starkie
MAY 25, 2013
There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends. Book here.
Sherrilynne Starkie
FEBRUARY 20, 2012
Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community. Some of social media’s top bloggers are featured on Social Media Former and it gives readers a great one-stop-shop to read their favourite blogs.
Sherrilynne Starkie
NOVEMBER 4, 2012
Geist and some prominent bloggers criticized Bulte for what looked to them to be a clear conflict of interest. The controversy, fanned by blogger activity, lead to a heated local debate with NDP candidate Peggy Nash who said she wouldn’t support the digital copyright bill as it was written at that point in time. Nash won the riding.
Sherrilynne Starkie
MAY 11, 2013
We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries. Related posts: Does your brand take bloggers seriously? Following our one-week intensive campaign, almost two-thirds of the apartments had been rented. Content marketing is king.
Sherrilynne Starkie
AUGUST 20, 2012
It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities.
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