Dave Fleet

APRIL 9, 2012

.” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out.

Social Media 391

Social Media Review Handbook Case Study 391

Dave Fleet

JULY 26, 2010

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. Social Media Guidelines.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

DECEMBER 2, 2010

Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while. Let me explain further… You shift from earned to paid media. You need to compete for budget.

Blogger 371

Blogger Compete CPM CPC 371