Socialized

DECEMBER 30, 2009

The Word of Mouth Marketing Association (WOMMA ) is seeking public comments on its Ethics Code until January 5. Please take a moment to review these disclosure guidelines at the Living Ethics blog and provide your comments. For some, the business ethics of social media present a quandary.

Comments 162

Comments Guidelines Blogger Review 162

Socialized

OCTOBER 6, 2009

Specifically, the agency now requires bloggers to disclose relationships with sponsors, whether the blogger is paid or merely receives “free” products and services; and for celebrities to disclose their paid relationships with sponsors. an advertiser hires a blogger to test out and then review a new body lotion.

Questions 195

Questions Blogger Guidelines Advertising 195

Socialized

AUGUST 5, 2010

I learned this morning that in a previous post I had incorrectly identified Andrew Breitbart as a "Fox News blogger." I was in a cafe having breakfast with my children when I discovered this, so I was not able to revise the post, but I did immediately post a comment.

Blogger 145

Blogger News Comments 145

Socialized

NOVEMBER 26, 2009

Most social media professionals were surprised when the FTC announced its updated Endorsement Guides earlier this year, which described in great detail new requirements for bloggers and celebrities to disclose their relationships with sponsors, including arrangements whereby companies provide bloggers with products and services for review.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Socialized

JULY 6, 2010

Is your Twitter account staffed by one or more real people who respond in real time to questions and comments? For true engagement, your blog needs to have comments enabled, and moderated (reviewed by an editor prior to posting). Do your bloggers, or appropriate company spokespeople, respond to comments and post these on the blog?

Company 203

Company Feed Feedly Social Media 203

Socialized

JANUARY 22, 2010

The concept that e-mail is in decline, rather than dead, is too complex for many bloggers, and the technique of declaring things “dead&# is a tried and true blog traffic generator. That video has nearly 7000 views, many positive comments, and at one time was the most viewed YouTube video of Webkinz spinning on a ceiling fan.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Socialized

NOVEMBER 6, 2009

Movable Type , which is also popular, offers a free, non-commercial Blogger’s License and several paid, “professional&# upgrade options. Please share your experiences launching your blog, or ask a question, by leaving a comment below. Tumblr is also free, and extremely easy to use.

Movable Type 222

Movable Type Social Media Tumblr Twitter 222