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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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ALS #IceBucketChallenge - You Could Be Next

Twist Image

My fellow blogger/podcaster, founder of Evolution , and author of several amazing bestselling business books (like Life After The 30-Second Spot , Join The Conversation , Flip The Funnel and Z.E.R.O. ), challenged me to fill a bucket with ice water, dunk it all over myself, and then challenge three more people to do the same. cause marketing.

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

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7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog. Perhaps as a tiny blogger I didn’t warrant attention from the media department.

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Color Clash: Pink or Purple?

Waxing UnLyrical

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? And my guest bloggers, both frequent and infrequent. Regardless, thanks for visiting! Read All About It! Wanna Subscribe?

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38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

If you get those right it's a marketing two step along the way to making the cash register ring. Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). Build and nuture relationships. Example: Bella Cupcake .

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Fetching Friday – Resources, SEO Blogging Contest & Sheep LED Art

Kikolani

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. Making Money Online / Online Marketing. How social are your customers ? Applications to help you find where your customers are online.

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