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Open Community Case Study – Food Bank

SocialFish

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

Convince & Convert

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter' Read the whole entry. »

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Marketing Fail: iNET Web Case Study

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. They are walking around in that dark room.

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Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

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2 Simple But Brilliant Content Marketing Examples from the Great White North

Convince & Convert

While preparing new Youtility case studies for the Travel Alberta event, I stumbled across Mike Morrison and his Instagram video for Glacier Skywalk. A blogger + iPhone + 15-second video = content marketing success. Jay is the founder of [link] and host of the Social Pros podcast. That’s Taxi Mike.

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Case Study: What Happens When You Want to Sell Your Blog?

ProBlogger

They aren’t interested in what many of us bloggers stress over—page views, number of followers, etc. For example, the profit of one site I sold was going up steadily, and the overall profit of previous six months was higher than the six months before that. To make things easier we tended to give our hosting accounts to the new owners.

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Why Great Marketing Isn’t Always Done “At Scale”

Convince & Convert

I want to share some quick examples of brands who do a great job working with the right influencers and nurturing those relationships instead of doing mass outreach. The following brands don’t follow the philosophy that “everyone wears clothes” or “everyone eats” or other such things brands tell themselves to mass email bloggers.