Techipedia: Tamar Weinberg

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Adam Singer. SocMetrics.

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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

This takes a lot of commitment, sheer volume of work and specialization, and many companies now outsource a lot of their online campaigns and PR to external agencies. For example, even simple things such as your Twitter background should match your brand colors. Take Eurostar for example who successfully rebranded earlier this year.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Seems like a lot of you are on Pinterest!”.

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

You can get your audience involved in anything from campaign creation to charitable causes. Have customers submit their own online videos or commercials for your products as a part of a contest, directly involving them in creating your next ad campaign. Solicit direct donations or petition signatures. Now forget what I said.

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How Young is Too Young?

Techipedia: Tamar Weinberg

Today, there are young bloggers who have their own websites and blogs. I contacted a handful of young bloggers, all under the age of 17, to get an idea of whether they see their age as a hurdle and what advice they would give to new bloggers. A resident of Western New York, he’s not just a blogger but a podcaster.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

This turns bloggers sour, thinking that everyone in public relations or blogger outreach is just a spammer. In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. Some people get that. Photos by Shutterstock.

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Join conversations about your campaign: If your issue is getting press coverage, take advantage of the press attention by joining the conversation in the comments thread on major news sites. blogger wrote an article about the story and included a link to access the petition. because a Yahoo!

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