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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

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Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo).

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary.

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I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

Buffer Social

I faced this problem when I became a travel blogger and content creator.  Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going.  There is no new idea under the sun, which makes setting yourself apart from the competition quite hard.

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What do Gmail’s new Rules Mean for Bloggers?

ProBlogger

The post What do Gmail’s new Rules Mean for Bloggers? So to make sure bloggers keep on the right side of these new email rule changes, let’s dive into some details… WHAT is happening? appeared first on ProBlogger. This Guest Post is from email marketing expert Krystin Ruschman, owner of Email2Inbox. com, @googlemail. com @yahoo.

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Build Your Brand and Expertise. How do you connect with other bloggers and gatekeepers?

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Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Yet bad, even horrible , blogger pitching practices remain common—because they are easy.

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