Convince & Convert

JULY 8, 2014

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. While brands should be applauded for shifting from delivering ads to delivering valuable content, that approach only goes so far, especially when you’re trying to introduce yourself to new customers.

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Brands Content Fashion Influencer 167

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. It allows brands to showcase their products on posts and Stories.

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Products Instagram Brands How To 164

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. When did TBT start? Here’s why. It happens every week.

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Brands HootSuite Hashtag Instagram 145

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

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Influencer Travel Retail UGC 130

Convince & Convert

JULY 16, 2015

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. We have also seen a lot of disconnects in the way marketers approach bloggers. Download the survey now.

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Blogger Research Brands Survey 60

Twist Image

SEPTEMBER 25, 2014

A very long time ago, I wrote a post about the quality versus quantity of brands and posting to social media (it''s a topic that I have tackled may times over the years, actually). The major issue in social media, publishing and consumer fatigue is the brand''s/publisher''s constant desire to return better-than-yesterday metrics.

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Blogger Metrics Publishing Advertising 100

Webbiquity SMM

NOVEMBER 23, 2015

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Yet bad, even horrible , blogger pitching practices remain common—because they are easy.

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Blogger Airlines Hotels Influencer 100

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

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Instagram Brands Fashion Sports 155

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. The TLDR version?

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Fashion Influencer Ensembli Instagram 96

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

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Brand Monitoring Brands B2B Review 155

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Pro: You get fresh, engaging content promoting your business. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand.

Brands 96

Brands Collaboration HootSuite Influencer 96

Convince & Convert

DECEMBER 20, 2012

In fact, the entire goal is connectedness: businesses to prospects, brands to brand advocates, people to people. Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list. Web marketing isn’t a solo endeavor.

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Collaboration Blogger Activities List 145

Adam Sherk

APRIL 30, 2013

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Finding Bloggers and Influencers.

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Blogger BuzzStream Influencer Tools 196

ProBlogger

JANUARY 31, 2024

The post How to Write Faster, Better Blog Posts: 4 Techniques Top Bloggers Use appeared first on ProBlogger. Just getting one post published each week can be a struggle, especially if you’re focused on producing high-quality long form content. Is it taking you ages to write blog posts? I don’t believe that’s true.

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Blogger How To Process Comparison 36

Convince & Convert

DECEMBER 18, 2015

It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog? Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building.

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Brands Content Influencer Survey 60

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

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Blogger Case Study Klout Influencer 151

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

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Reputation Strategy Brands Review 96

Mindjumpers

JANUARY 3, 2012

Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. Content and Information Sharing. An average user is connected to 80 communities and pages while 30 billion pieces of content get shared each month (blog posts, notes, photo albums etc).

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Social Media Brands Blogger Influencer 250

Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. Learn more about content marketing.

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Advertising Content Marketing Press Release 182

Kikolani

FEBRUARY 6, 2013

People become bloggers for all sorts of different reasons — perhaps they have an axe to grind, something they have to get off their chests, something to sell, a need to engage people in a discussion or a burning desire to write about their favourite topics. Create a Brand. This is a guest post by David Anderson.

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Blogger How To Skills Film 161

Socialmedia.biz

JUNE 14, 2018

So how do you get these top bloggers to promote your brand? What is Blogger Outreach and Why Does it Work? Blogger outreach, or “influencer marketing” is the use of well-established online authorities in your industry to promote your product or service. Talk more about their brand than yours.

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Blogger Influencer Template Templates 73

OnlineRockersHub Marketing Blog

NOVEMBER 18, 2019

Many people look at pioneer bloggers and what they’ve been able to achieve and think it must have been easy starting a blog back in the days. Although it is much easier to start a blog today, aspiring bloggers still need some basic information on the steps required to keep their heads above water. This is what you should do.

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Blogger Influencer Forums Newsletter 73

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Let’s dive in and see how they worked with bloggers.

Brands 156

Brands Blogger Retail Case Study 156

Socialmedia.biz

OCTOBER 30, 2018

It used to be that marketers, website owners, and bloggers only had to worry about staying compliant with Google’s algorithm and its updates but now it seems that they have to stay in tune with Facebook’s ever-changing algorithms as well. Improving Content Web Wide . News Feed Algorithm .

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Content Facebook Feed Feedly 119

Kikolani

SEPTEMBER 24, 2012

Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What this means is that you keep communicating with bloggers regularly and don’t just get in touch with them, when you want a guest blog to be posted.

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Blogger How To Directory Forums 166

Convince & Convert

FEBRUARY 26, 2015

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The following four examples are both creative and recognizable brands.

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Blogger Case Study Strategy Study 60

Convince & Convert

FEBRUARY 24, 2015

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

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Blogger Process How To Influencer 60

Later

AUGUST 6, 2020

Here are 4 strategic ways you can use Instagram pinned comments for your business: Table of Contents: . The feature can be used by brands, creators, influencers, and social media managers to spotlight positive comments, combat misinformation, answer FAQs, and more. Plus you can use it to answer FAQs and spotlight testimonials!

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Comments Brands FAQ Instagram 93

Social Media Marketing

FEBRUARY 25, 2018

Therefore, we create a complete and detailed content, providing all the knowledge you need to create a successful blog and potentialize your content and digital marketing strategy. The time when brands only spoke and consumers only listened is past. How to create a Blogger? WHY ARE BLOGS IMPORTANT?

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Blogger How To Tips WordPress 90

Keyhole.co

NOVEMBER 13, 2023

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. The answer is simple — TikTok SEO.

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SEO Content Hashtag Trends 52

Later

NOVEMBER 5, 2020

On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. Choose Your Content Pillars.

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Social Media Strategy Hotels Content 112

Pixlee

APRIL 15, 2020

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Before and After Videos with Influencers or Customers.

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Fashion Brands Apparel Authentication 59

Pixlee

MARCH 24, 2021

People Trust Word-of-Mouth Marketing Over Branded Content. Bloggers, online stars, and celebrities tend to have a lot of sway over the perceptions of their followers, and a well-planned ambassador marketing campaign can help you get your product in front of 10 million people on social media. .

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Brands Marketing Apparel Influencer 56

ProBlogger

JUNE 23, 2022

The post How to Be a Purple Cow Blogger appeared first on ProBlogger. How does one become a Purple Cow blogger? Of course your titles should match up with the content you write – but experiment with your titles a bit. ‘Content is everything’ is the cry that often goes up about blogs.

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Blogger How To Aggregator Newsletter 35

Kikolani

OCTOBER 29, 2012

As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. From my own personal experience, here are the top 9 social media tools every blogger needs to know about. Top 10 Social Media Time Saving Tips for the Busy Blogger.

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Blogger Social Media Tools Disqus 159

Kikolani

OCTOBER 2, 2012

As a professional blogger and freelance writer, it is essential to have a reliable arsenal of tools that allow you to promote your blog and manage your business. You need tools for branding and marketing your business, promoting your content, managing your finances, and keeping your tasks organized. Related Posts.

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Blogger Tools iPhone Reputation 130

Convince & Convert

APRIL 22, 2015

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. Work with each blogger’s strengths.

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Blogger Case Study Marketing How To 60