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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. A good PR push with the right influential bloggers and online personalities can have great impacts on what shows up about your company in the SERPs. Build Community.

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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Nearly 3/4 of active Twitter users are bloggers. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. 5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

This real-time social search engine is an endless oasis of content ideas.” Curalate also has community management capabilities that allow you to discover uncovered conversations about your brand.” Monitor the social presence and engagement of your brand across traditional online media, blogs and social networks.

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