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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

As many of you know, I’m working with influencer marketing platform, The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. Without further ado, this is a great story: Working with bloggers can be a somewhat daunting task if you’ve never done it before. My First Epiphany.

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How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. IMI), one of the top digital marketing agencies. Why Bloggers? Bloggers are highly trusted resources.

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Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? A question from Davina Brewer on how folks are using their blogrolls got me thinking. What’s a gal to do?

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[Answered] Are Guest Blog Posts Even Worthwhile Or Am I Just Giving Away My Content?

SocMed Sean

Between my family, running a digital marketing agency , and writing for my own personal blog…I just don’t have a lot of time to spend sending tons of emails out to influencers and bloggers to try to get them to link to my content. How crowded is the niche that you are marketing to? Make sense? So, keep that in mind.

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

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The Blog Turns 20 This Year

Twist Image

Brands struggle to understand digital marketing. I have met some of my closest friends because they are bloggers. content marketing. digital marketing. content marketing. digital marketing. I can''t thank you enough for being here, and I can''t tell you how grateful I am that blogging was invented.

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Marketing Week Live – pre-event for bloggers

The Way of the Web

Marketing Week Live – pre-event for bloggers June 18th, 2010 · View Comments So last night I took advantage of a very kind invitation by Marketing Week to come along to a pre-conference meet-up for bloggers. Disclosure: I had a couple of free beers.

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