Techipedia: Tamar Weinberg

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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

Every PR or marketing person who is focused on journalists or bloggers should read this. Without further ado, this is a great story: Working with bloggers can be a somewhat daunting task if you’ve never done it before. Each participating blogger would host a giveaway on their blog, and this always did wonders for us!

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With 4 Days Before Blogger Social, I Bring You the 4×4 Meme

Techipedia: Tamar Weinberg

You could call me a blogger of many hats or a social media maven or Internet marketing consultant. In college, I worked as a student network technician and a Unix systems administrator. I still find IT interesting, but I’m much happier doing what I do now. What is it, then, that I do now? The answer changes everyday!

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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. Mommy bloggers do not love broad press releases. Come to your mom blogger event? Here is the list I use.

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How Young is Too Young?

Techipedia: Tamar Weinberg

Today, there are young bloggers who have their own websites and blogs. I contacted a handful of young bloggers, all under the age of 17, to get an idea of whether they see their age as a hurdle and what advice they would give to new bloggers. A resident of Western New York, he’s not just a blogger but a podcaster.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

This turns bloggers sour, thinking that everyone in public relations or blogger outreach is just a spammer. It’s time consuming to look at which bloggers to target, read posts, and then write a personal message to the blogger along with the actual pitch. However, if you want really good coverage, you’ll do it.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

As bloggers, we’ve all experienced it: the completely off topic pitch. There are even more bloggers. The reason PR professionals are succeeding down this path is because of bloggers like us who are receptive to this impersonal and poorly researched messaging. There are thousands of public relations professionals.

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7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

favorite bloggers loves using big words, but I realize that I spend 3-4 times longer on this blogger’s posts than I do on all other posts because of the verbosity and complexity of the prose. To be a great blogger you’ve got to think like a reader…Thanks! One of my (former?) It’s not worth it.

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