Social Media Strategery

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An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

Development Social Media An Interview with Blogger Bob From TSA’s Evolution of Security Blog Tue, Mar 10, 2009 Best Of , Government 2.0 My questions are underlined and bolded below – Blogger Bob’s responses are found just below each question. We are going to be switching from Blogger to WordPress. Government 2.0

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Why I Hate the Word “Pitching”

Social Media Strategery

From spamming thousands of reporters and bloggers at a time in the hopes of getting 1% of them to cover your "news," to copying and pasting entire pitches and only changing the name, to using outdated information, PR people have become used car salesmen, interested more in making the sale than on building an honest relationship.

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You Become What You Measure

Social Media Strategery

We ignore reporters and bloggers who don’t measure up to some arbitrary influencer score. We’ve resorted to sharing “inspirational quotes” not because they do anything for our brand, but because they’ll get us more likes. Where does it stop? Will it stop? Can we stop? .

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Knock Down the Social Media Dominos

Social Media Strategery

An argument that I often hear is, “why should I spend the time hassling with some blogger with a few thousand readers, when millions read the New York Times? And if I’ve identified the right bloggers, chances are good that the next domino, the beat reporter for the local paper, is also reading that blog. George Farrar Well stated.

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Resilient and Engaged, DHS Charts a Path Forward | Social Media.

Social Media Strategery

Today, I had the pleasure of participating in a Department of Homeland Security Blogger Round Table—an extension of the National Dialogue on the Quadrennial Homeland Security Review occurring online right now. You can find Tracy on Twitter ( @tjohns06 ), on Vimeo , and at Gov2.0 events around DC. third) phase of the process?

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Start Your Community With Role Models, Not Influencers

Social Media Strategery

"In Pinterest’s early days, Silbermann gave out his cell-phone number, attended blogger meet-ups, and personally composed weekly emails that were sent out to Pinterest’s tiny, but growing, community. "It’s They were role models who would care for the community as if it were their own. "In

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Create Better Content by First Creating a Better Relationship with Your Lawyers

Social Media Strategery

For more information on content curation and whether or not you can fall into legal trouble, take a look at The Webb Law Firm , PRSA’s informational guide about copyright or visit lawyer, blogger and speaker Kerry O’Shea Gorgone’s blog that discusses legal issues social media marketers can face.

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