Sherrilynne Starkie

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Writing tricks for content marketers

Sherrilynne Starkie

Photo credit: Wikipedia). The sweet spot for blog content is from about 300 to 400 words. Blogging With SEO in Mind. The shorter the better, is one popular opinion, and this makes sense when you consider the fierce competition for readers. Related posts: How to plan your story. Stephen Fry on language and writing.

Content 304
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Using word clouds in communications analysis

Sherrilynne Starkie

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook.

Analysis 335
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Duffy balloon: how to pull a PR stunt

Sherrilynne Starkie

Photo credit: Wikipedia). This article was originally published on the Thornley Fallis blog. Canadian television journalist Mike Duffy of CTV. The giant Mike Duffy balloon was launched as the mascot for a campaign for Senate reform, and was meant to represent “the hot air” in the upper chamber of Parliament. Related articles.

Wikipedia 321
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Big data: seeing the forest and the trees

Sherrilynne Starkie

Canada (Photo credit: Wikipedia). This story was originally posted on the Thornley Fallis blog. Her topic was “Big data as a new information ecosystem.”. English: CBC Radio personality Nora Young at the Northern Voice 2009 conference in Vancouver, B.C., Harvard calls big data the sexiest job of the 21 st Century.

Data 327
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Canadian government spikes the press release

Sherrilynne Starkie

Wikipedia). In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’. This article was originally published on the Thornley Fallis blog. The government takes its lead from Coke, probably the world’s most recognized brand.

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Native advertising is here to stay

Sherrilynne Starkie

Photo credit: Wikipedia). Jeff Jarvis , a respected journalist and blogger (of Dell Hell fame) blogged about the Times launch: “Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“? The hope is that readers will click through to the advertisers own web property.