Blog and White Paper - Social Media Informer

B2B Blogging Trends for 2011

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage

Aggregage B2B Trends Hubspot

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI

ROI Case Study Bazaarvoice Klout

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Blogging Supports Social Media Marketing.

Engineering

Engineering Social Media Hubspot Marketing

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

DECEMBER 10, 2013

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). How Blogging Used in Content Marketing? 76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. (

Statistics

Statistics B2B Content Marketing

What Exactly Do You Do?

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. And thanks as always for reading the Webbiquity blog. click to enlarge).

SEO

SEO B2B Consultant News

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media

Social Media Vimeo Content Hubspot

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media

Social Media Content Vimeo Marketing

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Only four of the 10 have blogs, and of those, three have had a total of four or fewer new posts in the last 60 days. Building readership for a blog takes time. Experiment.

Social Media

Social Media B2B Exercises Hubspot

Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

OCTOBER 6, 2015

Editor’s note: this post was originally published on the MeasureMyBrand blog. For more on this topic, download the Web Marketing KPIs white paper. According to recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well.

Advertising

Advertising Price Research Software

What Does B2B Social Media Success Look Like?

Webbiquity SMM

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. number of blog subscribers, Twitter followers, Facebook fans). Blogging (a corporate blog is the center of most successful B2B social media programs). Blog visits and subscribers.

B2B

B2B Social Media Case Study Study

Seven Expert Social PR Guides and Tips

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

Tips

Tips B2B Journal SEO

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

DECEMBER 11, 2013

The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. ” Don’t copy your competitors—be the source they try to copy. This was post #3 of Content Marketing Week on Webbiquity. #1: 1: Content Marketing Week Starts Tomorrow! #2: 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Strategy

Strategy Content Marketing BuzzStream

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. A profile alone won’t get you much. Create valuable backlinks for SEO.

Social Networking

Social Networking B2B Plaxo Marketing

How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. Blogging – 70%. This excellent study provides a wide array of answers, statistics and insights. Exposure vs. ROI.

Report

Report Social Media B2B Newsvine

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. Most marketers are not satisfied with the effectiveness of their lead-generation programs. MediaPost ). MediaPost ). MarketingProfs ).

B2B

B2B Social Media Marketing Survey

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

JANUARY 2, 2013

B2B Lead Blog ). Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn.

Social Media

Social Media B2B Marketing SEO

Book Review: The B2B Social Media Book

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style.

B2B

B2B Social Media Review eBook

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Blog posts. According to Google, there have been 77,400 blog posts, articles and guides written that contain “SEO basics” in the title tag. Read their blogs and leave thoughtful, value-added comments. On American Idol. Case studies.

B2B

B2B Social Media Alltop Marketing

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

JUNE 10, 2014

. • Make a list of the questions that your customers and prospects ask most frequently (talk to sales and customer service reps if necessary to generate this), then provide content in various formats (blog posts, white papers, video, presentations, infographics) that answers those questions.

Conference

Conference Social Media SEO Marketing

Book Review: Optimize

Webbiquity SMM

NOVEMBER 5, 2012

“95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.” “95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.” ” • Content isn’t just the job of marketing and PR.

Review

Review Press Release SEO Engineering

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

APRIL 23, 2013

Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. Seeking Marketing Alpha by Propel Growth Blog. ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. ’ Yawn.

Content

Content Tips Marketing B2B

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

MARCH 29, 2016

Blog posts are generally suitable for sharing across these networks plus others like Scoop.It, StumbleUpon, Tumblr, and Pinterest. Twitter: For most businesses, this is one of the two most effective social networks (along with LinkedIn) for driving website and blog traffic. Platform-Specific Social Strategy.

B2B

B2B Social Media Strategy Marketing

36 Sensational Social Media Stats and Facts

Webbiquity SMM

DECEMBER 1, 2015

Experience: The Blog ). Experience: The Blog ). They place the least value on white papers and ebooks. Experience: The Blog ). Experience: The Blog ). The top eight social networks collectively now drive more than 30% of overall traffic to websites. iMedia Connection ). iMedia Connection ). eMarketer ).

Social Media

Social Media Social Networking Real Estate CPC

20 Expert LinkedIn Guides

Webbiquity SMM

JULY 7, 2014

Top 10 Tips from Best LinkedIn Company Pages [SLIDESHOW] by LinkedIn Official Blog. However, this strategy is a mistake for those seeking to network on LinkedIn”) and featuring your employees (“People want to see the faces that are behind your brand”) among other tactics.

LinkedIn B2B Social Networking Groups

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

OCTOBER 29, 2012

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).

Findability

Findability Directory Social Bookmarking B2B

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. 5 Engagement-Driven Elements You Should Add to Every Blog Post by Content Marketing Institute. Marketing to marketers is not easy.

Content

Content B2B Marketing Hubspot

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

NOVEMBER 12, 2013

B2B PR Sense Blog ). Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. Business Blogging Statistics and Facts.

Statistics

Statistics Social Media B2B Journal

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

NOVEMBER 6, 2013

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. That information may be third-party links, but may also be hosted on the company’s website or blog.

B2B

B2B Research Newsletter Conference

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

DECEMBER 19, 2017

” — B2B Marketing Trends for 2018 , Act-On Blog. There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use. Social Media Marketing Trends.

B2B

B2B Trends Analysis Marketing

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

FEBRUARY 26, 2019

Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) The post How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years appeared first on B2B Marketing Blog | Webbiquity. as they grow.

Strategy

Strategy ROI SEO B2B

Websites and Search Engines are Far from Dead

Webbiquity SMM

FEBRUARY 17, 2013

At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday. It requires producing content in various formats (video, blog posts, white papers, presentations, infographics, etc.); Image credit: Haley Marketing Group.

Engineering

Engineering iPad B2B SEO

How to Build the Ultimate Online Newsroom

Webbiquity SMM

JUNE 8, 2011

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. A link to the company blog(s). • RSS feeds for press releases and blog posts. . • Upcoming events / sponsorships / speaking engagements (with speaker bios included).

Press Release

Press Release scribd Vimeo How To

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

APRIL 8, 2014

7 Powerful Facebook statistics you should know for a more engaging Facebook page by The Buffer Blog. ** 5 STARS. by Marketo Blog. Easy-to-steal ideas from Facebook’s 10 biggest brands by iMedia Connection. fundraising, seminar, handmade trade, etc.) ” Does Facebook Work for B2B Lead Generation?

Facebook

Facebook Marketing B2B Advertising

B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity SMM

NOVEMBER 19, 2013

Image Credit: Lydia’s Marketing Blog. While text (such as blog posts and white papers) will continue to play a significant role in B2B marketing, messages and concepts can often be delivered in a more compelling manner through infographics, online slide presentations, and video. That may be changing.

B2B

B2B Marketing Committee Cost

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

AUGUST 26, 2010

How to set up a Facebook fan page that works by Direct Creative Blog. Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. How To Get Traffic from Facebook Social Plugins by Daily Blog Tips.

Advertising

Advertising Facebook Marketing B2B

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

Statistics

Statistics Research Social Media B2B

Social Media Informer

Webbiquity SMM

B2B Blogging Trends for 2011

20 Ways to Generate ROI from a Corporate Blog

Trending Sources

Search Engine Optimization THEN Blogging THEN Social Media Marketing

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

What Exactly Do You Do?

How Social Media, Content Transform Marketing from Expense to Investment

How Social Media, Content Transform Marketing from Expense to Investment

Riding the Social Media Struggle Bus? You’re Not Alone

Are CMOs Putting Too Many Eggs in One Media Basket?

What Does B2B Social Media Success Look Like?

Seven Expert Social PR Guides and Tips

18 of the Best Content Marketing Strategy Guides of 2013

10 Ways to Use Social Networks for B2B Marketing

How Marketers are Using Social Media for Business: New Report

33 Thought-Provoking B2B Social Media and Marketing Stats

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Book Review: The B2B Social Media Book

The Two Core Elements of B2B Social Media Marketing Success

Search and Social Lessons from the Zenith Social Media Marketing Conference

Book Review: Optimize

33 Phenomenal Content Marketing and Copywriting Guides and Tips

The Basics of B2B Social Media Marketing Strategy

36 Sensational Social Media Stats and Facts

20 Expert LinkedIn Guides

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

88 Expert Content Marketing Posts Worth Another Read

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Need More B2B Sales Leads? Ignore This Research

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Websites and Search Engines are Far from Dead

How to Build the Ultimate Online Newsroom

21 Fantastic Facebook Marketing Guides

B2B Marketing is Becoming More Like B2C Marketing – Or is it?

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Stay Connected