Pam Moore

APRIL 24, 2017

Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. 8 Steps to Develop a Social Business Plan (white paper).

Influencer 167

Influencer Industry Content How To 167

Pam Moore

OCTOBER 9, 2017

Video + blog post + podcast). Digital Body Language: 105 Factors Impacting Your Brand (white paper). Personal Branding: Authenticity vs Transparency – Do You Know the Difference? Your Brand is Not Your Logo: 5 Reasons You Need a Brand Architecture and Strategy. Audience Analysis Worksheet. SoundCloud.

Brands 166

Brands Small Business Communities Authentication 166

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

Eventful 195

Eventful Hashtag Community building Tumblr 195

SocialFish

MARCH 31, 2011

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! We’ll be providing online learning modules, on-demand Q&A, models and resources, monthly live webinars, and–maybe most importantly–access to like-minded peers in other organizations who are working on the same stuff.

Module 160

Module Social CRM Proposal Focus Group 160

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 170

Social Media Vimeo Content Hubspot 170

Pam Moore

OCTOBER 1, 2017

You Are the Media: 10 Reasons You Need a Blog (episode 111). 8 Steps to Develop a Social Business Plan (white paper). Supporting Resources: Know Your Audience! Audience Analysis Worksheet. 10 Tips to Focus on Needs of Your Customer. Social Trust Factor – How to Earn Trust and Establish Authority Online. SoundCloud.

Strategy 166

Strategy Marketing Training Small Business 166

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 176

Social Media Content Vimeo Marketing 176

Pam Moore

NOVEMBER 29, 2016

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). Your actions speak far more louder than words.

Brands 60

Brands Strategy Small Business Authentication 60

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. I actually tried to tackle this question a few times on my blog before. Take for example your classic white paper. Tweet This! Share this on Facebook.

B2B 198

B2B Social Media Marketing Survey 198

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Only four of the 10 have blogs, and of those, three have had a total of four or fewer new posts in the last 60 days. Building readership for a blog takes time. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

MAY 25, 2022

This includes: Blog posts. Reports, white papers and other lead magnets. Tracking these touchpoints can lead to the answers you need to create more impactful content. Social posts (think: how-tos, tutorials and content you share to nurture customers).

Team 110

Team B2B Platform Analytics 110

Convince & Convert

AUGUST 4, 2011

This is the first of what I hope will be a regular series of Webinines: short Webinars of 9 minutes or fewer. Web pages, white papers, and PDFs that live on our own dot com address. Write guest blog posts. Comment on other blogs. Your Content Should Be Centralized and Decentralized. direct URL entry. Shoot videos.

Content 147

Content Findability Marketing URL 147

Convince & Convert

FEBRUARY 1, 2011

Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Blogging Success Summit – 23 Tips From Blogging Top Dogs. Trends to Watch in 2011.

Trends 124

Trends scribd Skills Training 124

SocialFish

MARCH 18, 2011

ASAE Business Services recognized the importance of social media risk management and sponsored a webinar, Managing an Association’s Social Media Risks and Coverage Exposures. The webinar offered good information but the insurance section was a little weak… so here are my thoughts. Media Exposures.

Insurance 174

Insurance Activities Social Media Policies 174

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. The links in the below blog post from Affirm show off an example of using off-page SEO. Are webinars gaining more attention than expected?

B2B 124

B2B SEO Travel Hubspot 124

Pam Moore

SEPTEMBER 23, 2016

If you answered yes to the above questions then you have landed on the right blog post and podcast today. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). How to Get Your Social Marketing Budget Approved (white paper).

Data 60

Data Social Media Brands Authentication 60

Pam Moore

SEPTEMBER 18, 2016

If this is you, then you definitely landed on the right blog post and podcast today. How to Get Your Social Marketing Budget Approved (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Social media is not a band-aid for a broken business.

Social Media 60

Social Media Marketing Social Networking ROI 60

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Pam Moore

SEPTEMBER 21, 2016

CRO also requires knowledge of how to properly build a website, blog, landing page. If you would like to learn more about conversion rate optimization as well as the factors impacting conversion rate for your business, you have landed on the right blog post and podcast today! Conversion rate definition.

ROI 60

ROI Conversation Training Template 60

Buzz Marketing for Technology

JUNE 28, 2008

Intranet Blog. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Great Blog. Weblog: Great Blog.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Pam Moore

SEPTEMBER 7, 2016

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Rise above status quo and be a rebel!

Social Media 60

Social Media Tips Marketing Social Networking 60

Pam Moore

SEPTEMBER 12, 2016

If you answer yes to this question then you have landed on the right blog post today! Would you like to… Increase traffic to your website or blog? Leverage the investment you have made in your mobile responsive blog or website by connecting with Pinterest’s highly mobile users? Increase brand awareness?

ROI 60

ROI Social Networking Template Templates 60

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. Bailey Gardiner is mostly blog-oriented too. White Horse does more chunky content like white papers and Webinars. Five blogs posts per week are better than three. Five blogs posts per week are better than three. Same with MLT Creative. More = More.

Content 129

Content Marketing Cost Metrics 129

Hootsuite

MAY 31, 2023

Repurposing content Looking to turn a white paper into an Instagram post? Want a synopsis of your last webinar to share on LinkedIn? For example: Write a short Instagram post that gives a synopsis of this blog [INSERT BLOG]. Turn this blog into an Instagram post. Rewrite this Instagram post as a Tweet.

Social Media 140

Social Media HootSuite How To URL 140

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. The people that read your company blog and watch your videos and look at your pins? Current or former customers.

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. A profile alone won’t get you much. Create valuable backlinks for SEO.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

SocialFish

APRIL 5, 2011

We’re also doing a blog series on the Avectra blog, and submitted proposals for interactive presentations at forthcoming association conferences. We worked with Avectra to publish a white paper on Social CRM for Associations. This is a big project. We are still accepting beta testers through mid-April.

Review 150

Review Social CRM Module Consultant 150

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). A similar percentage also use webinars. Most marketers are not satisfied with the effectiveness of their lead-generation programs.

B2B 110

B2B Social Media Marketing Survey 110

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. We realized that one of our highest traffic-driving blog posts–a guide that lists the perfect image sizes for each social network and post type–could be turned into an interactive tool, and Landscape was born. Consistently Update Your Blog.

Strategy 82

Strategy Marketing Report Resources 82

Pam Moore

OCTOBER 11, 2016

Instead of logging on to Twitter each day and thinking… how can I get people to read my blog, watch my video or buy from me, we should be thinking how can I empower, inspire and help my audience be and do more. Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Increase sales?

Tips 60

Tips ROI Social Networking Training 60

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? White paper summary, including actionable recommendations and insights for companies. Access to an exclusive customer Webinar where findings will be released and discussed by me, Edison, and the other partners.

Brands 114

Brands Twitter Facebook Research 114

Writtent Blog

APRIL 19, 2013

If you’re not a professional writer but still have to contribute to your company’s blog, don’t panic – it can become less painful if you follow some guidelines on how to write high quality content. Image Source: PT Pitsburgh. 9 Tips on Creating Content for People Who Hate Writing.

Mobile 84

Mobile Content Facebook Embedding 84

ProBlogger

MARCH 1, 2017

In the early days of blogging, there were lots of small niche blogs that resembled online journals or diaries. However, as the internet evolved, so did blogging. Instead of blogging simply to have some fun or blow off steam, blogging is what people and businesses do to generate revenue – both directly and indirectly.

Real Estate 20

Real Estate eBook Hosting Discount 20

Webbiquity SMM

JANUARY 2, 2013

B2B Lead Blog ). Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn.

Social Media 245

Social Media B2B Marketing SEO 245

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. “The biggest challenge in measurement overall is the allure of measuring what’s easy.” ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Stay N' Alive

JULY 10, 2011

That's why when he sent me a copy of his new book, Launch, I was very excited to feature it on this blog. I thought I'd take it a step further and see what my wife, Rebecca , thought. Here is her review: Twelve years ago, my husband was installing Linux on our computer. I asked him how this could this possibly be free?

Trends 99

Trends Instant Messaging Review Cost 99

Diva Marketing Blog

MARCH 23, 2009

That question always brings a smile since the business roots (versus the personal application) of social media began with the tech blogs and than were adopted by small business owners. Businesses have been employing white papers for eons to set this in motion. Can social media be used in a business-to-business environment?

B2B 56

B2B Strategy Applications Fashion 56