Adam Sherk
DECEMBER 2, 2009
Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending. Both rightly deserve credit for increasing awareness industry-wide.
Adam Sherk
APRIL 30, 2013
Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Plug any URL into Topsy and see who tweeted it and which users were most influential (and which have a blog). Google Blog Search. The basic functions are free. Google+ Tools.
Adam Sherk
JUNE 29, 2010
We could make it an educational piece, add some video, link to your blog and make some suggestions for improvement. Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. The Bad Pitch Blog has done a great job of highlighting positive examples recently, and I’ve found it a valuable resource.
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