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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

Video 231
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Videos Transformed My Website

Jon Loomer

Now, you’re here because you already know about how I’m using short-form videos with custom post types. Sharing videos in this format was never my plan. When I first started recording short-form videos , they only lived on each social platform (the logical solution). When blogging, I’d steal from these videos.

Video 137
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Are Blogs Making a Comeback?

Jon Loomer

Are blogs making a comeback in 2024? Blogs have fallen down the marketing priority list in the past few years. I keep seeing marketers predict that blogs will be big in the new year. This is likely driven by how short-form video gurus have taken over social. So a return to the simplicity of blogs could be in demand.

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Start and Maintain Video Creation

Jon Loomer

I’ve seen so many people start and quit with short-form video creation. Just create videos. Make it as easy as possible for yourself to create those videos. I truly believe this is what keeps so many people from creating and continuing to create more than a handful of videos. This video was an example of just that.

Video 131
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How to Generate New Video Ideas

Jon Loomer

Use this strategy for coming up with video ideas… You may know I’m publishing at least one video every day of 2023 , which means I only have a few days left before I reach that goal. Inspiration for videos can come from client calls, questions from my community, or conversations that we have in Strategy Sessions.

Video 140
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How Short-Form Video Alters Marketing Evaluations

Jon Loomer

You may know that I have fully embraced short-form video during the past couple of months. After years of prioritizing my blog (I haven’t abandoned it!), I now focus first on short-form video. I make time for recording and editing videos. My short-form videos are not promotional. Each video is a minute long.

Video 200
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You Have Time to Create Videos

Jon Loomer

It’s the typical excuse for not publishing videos… Get outta here with that nonsense. I’ve published at least one video every day this year. Each video takes an hour, start to finish (scripting, recording, editing, scheduling, everything). I also write two blog posts every week. I don’t have time! You have time.

Video 121