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Direct Marketing Observations

Blog

UGC

7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

OCTOBER 15, 2010

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content. Information posted publicly on blogs, Facebook , Twitter , forums and other sites is fair game. Think of Wal Mart or Astroturfing.

Astroturfing

Astroturfing UGC Tips Mobile

The cult of social media celebrityism

Direct Marketing Observations

APRIL 12, 2010

but my concern is that as we become more desensitized to and inundated with UGC, either our desire for better quality will increase-which would be OK, or our expectations for more outrageous, salacious content will need to be met, or we will feel the pressure of sacrificing quality over sensationalism. There’s nothing wrong with it.

Social Media

Social Media UGC Social Networking Content

Direct Marketing Observations

7 Tips for Staying on Top of the Social Wave

The cult of social media celebrityism

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