Small Business Mavericks

OCTOBER 22, 2012

Branding is the most effective and most rewarding type of marketing a small business can perform. Blogging is one of the most effective and enduring tools available to assist the small business owner in achieving top-of-mind awareness, aka branding. What makes blogging such a useful tool for branding? But your blog is yours.

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Small Business Mavericks

JANUARY 18, 2016

You don’t have to search hard for people online these days who talk about the difficulty of reaching your core audience with blog content. In fact, I know this is for book authors (probably fiction), but you could just as well make this argument for any type of business. Does Blogging/Social Media Work?

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Marketing Conference Social Media Questions 70

Small Business Mavericks

MAY 8, 2011

» Do You HAVE To Blog Every Day? One of the things that you’ll hear often among professional Internet marketers and SEOs is that you should blog every day. Obviously, if you blog every day, then that will cost you more in ghostwriting services than if you blog once a week. You should blog as often as you can.

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Small Business Case Study Press Release Adwords 170

Small Business Mavericks

JULY 18, 2011

If your blog is for a local brick and mortar business that is trying to attract customers from within a specific geographic area, then one way to “humanize&# that blog is to write about the people and places in your area – in a good way, of course. Write about the winner on your blog. Hold a contest.

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Small Business Mavericks

AUGUST 20, 2012

Writing a daily blog for your business can make your business grow faster than any other type of online marketing. A blog is an essential online marketing tool. Your blog is an SEO tool - For everything else that a blog is, it’s also an essential SEO tool. Well, that’s what I’m telling you.

Small Business 98

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Small Business Mavericks

MARCH 17, 2012

Most online businesses publish content in two places – their website and their blog – it’s a standard online marketing strategy. You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author. You shouldn’t.

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Small Business Mavericks

MARCH 10, 2012

Frank Reed has written an interesting post on Marketing Pilgrim that highlights where blogs are now going in the business world. Nielsen’s NM Incite is currently tracking over 173 million blogs – that’s a lot of blogs, many of which you will need to compete against. Blogs are still powerful tools in the right hands.

Small Business 105

Small Business Compete Forums Issues 105

Small Business Mavericks

AUGUST 1, 2011

Article marketing is generally thought of as something that takes place off of your website whereas blogging is generally something thought of as something that takes place on your website. However, you can publish articles on your website and you can blog apart from your website.

Marketing 110

Marketing Reputation SEO Engineering 110

Small Business Mavericks

MARCH 30, 2012

There are tens of thousands of blogs that are suddenly finding they no longer ranks in search results. The reason is quite clear – Google has well and truly slapped several link/blog networks and the results have been startling. You can read more on Google’s link/blog network slap on SearchNewz.

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Google Small Business Engineering Publishing 105

Small Business Mavericks

JULY 12, 2011

He recently decided to turn the comments to his blog completely off. Because John’s blog, Searchblog, is not on WordPress. As he mentions in the blog post. Moveable Type’s spam blocking is terrible. Who knew John Battelle was using Moveable Type? OK, so why should you care? And why is that a big deal?

WordPress 161

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Small Business Mavericks

NOVEMBER 12, 2013

There is a type of blogging that is still popular and that may soon find itself on the outs with Google, if it hasn’t already. It’s a type of blogging centered around building anchor text link spam posing as search engine optimization. This type of blogging was popular in 2005.

SEO 98

SEO Engineering Types Blogger 98

Small Business Mavericks

DECEMBER 7, 2011

Start a free blog about your business. WordPress, Blogspot and other free blogging platforms offer step-by-step tutorials for setting up your business on a blog. You can post your blog to several websites that will send your blog to many areas of the internet. Start a fan page on Facebook.

Small Business 177

Small Business Advertising Sample Samples 177

Small Business Mavericks

MARCH 20, 2014

It can be blog comments, forum posts, guest articles, author bios, or anything that is created by your website’s users and published on your website, blog, forum, or other Web property. So what are the benefits to allowing this type of content? Think about comments on your blog, for instance.

UGC 105

UGC Forums Content SEO 105

Small Business Mavericks

NOVEMBER 27, 2013

No matter what type of blog or business you are running, an editorial calendar – or content calendar – can help keep you on track and manage your content better from day to day and week to week. If you have a WordPress blog, there is an Editorial Calendar plug-in you can use. Keyword(s). Deadline date.

Content 101

Content Small Business Policies WordPress 101

Small Business Mavericks

JULY 14, 2011

One particular type of spam that I find particularly egregious is blog comment spam because I see so much of it. Here are five specific ways I can tell a blog comment is spam and why I won’t approve it. If that is the case, then I’ll send your blog comment to the spam folder. You’re trying to game me.

Domain Name 161

Domain Name Policies URL Comments 161

Small Business Mavericks

NOVEMBER 18, 2014

We have talked a lot about the changes in keywords on this blog. Think about it: what do search engines do but search for the word that is typed into the search box? And search engines work on finding the thing that is typed into the box before you hit that little magnifying glass icon or enter. What Is That Keyword, Really?

Engineering 107

Engineering SEO Small Business Types 107

Small Business Mavericks

SEPTEMBER 18, 2015

Blog – A blog is simply another way of organizing a website. A blog lists web pages in reverse chronological order, but you can also navigate between the pages by tags and categories. A blog lists web pages in reverse chronological order, but you can also navigate between the pages by tags and categories.

Domain Name 70

Domain Name Marketing Small Business URL 70

Small Business Mavericks

MARCH 7, 2013

Some are more effective than others based on the type of business you are promoting, but all the methods have their pros and cons. Look at your skills and abilities as well as the human resources at your disposal before determining what type of online publishing you will undertake. There are many ways to go about publishing online.

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Hubpages Publishing Small Business iPad 98

Small Business Mavericks

OCTOBER 30, 2015

But here are the ways you can use long-form content to supplement what you are doing with short articles: Blog posts – Anything over 2,000 words is considered long-form in blogging. Long blog posts can be more detailed and offer far more value to readers than short-form blog posts. This is how the experts do it.

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Small Business Mavericks

JUNE 30, 2011

Build your links from a lot of different types of websites (directories, blogs, forums, etc.) You can also throw in a few non-keyworded links such as “click here&# and “go to&# links as those represent a different type of call to action. within your niche. Don’t just link to your home page.

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Directory Forums SEO Types 150

Small Business Mavericks

FEBRUARY 21, 2014

You can do this by adding web pages to your site or by blogging. Rich Snippets – Rich snippets are a type of specialized markup that tells the search engines what your pages are about. Rich Snippets – Rich snippets are a type of specialized markup that tells the search engines what your pages are about.

SEO 114

SEO Content Engineering Small Business 114

Small Business Mavericks

SEPTEMBER 19, 2013

Or is it that they simply killed an inefficient and spammy type of link building? That could include press releases, social media, some types of guest blogging, certain link requests, and even some traditional types of link building exercises. But did they? You can’t really exist on the Web without inbound links.

Press Release 98

Press Release Exercises SEO Engineering 98

Small Business Mavericks

JANUARY 22, 2013

Provided food for thought where local blogging is concerned. Matt McGee says it succinctly: As you create local blog posts and content, think about what type of visitor each piece of content is going to attract. Matt McGee has done it again. In actuality, it’s a double-edged sword.

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Small Business Mavericks

OCTOBER 10, 2012

One way to reach customers in multiple geographic locations is by providing different types of content. For a landscaper, you might serve one city where Bermuda grass is popular and another location where another type of grass is preferred. Finally, start a blog. For one location, use a video testimonial.

Content 98

Content How To SEO Engineering 98

Small Business Mavericks

SEPTEMBER 19, 2014

All the phrases that drop down when you start typing in the search box have possibilities as long tail keywords, but there’s a catch: the phrase has to be something your targeted group is using. If I had a site about cooking, there wouldn’t be much sense in writing “how to use long tail keywords” in a blog post.

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How To SEO Small Business Buy 102

Small Business Mavericks

AUGUST 25, 2014

I know that readers of this blog are probably not beginners at link building, but it’s a good idea to quickly skim The Beginner’s Guide to Link Building by Paddy Moogan on Moz. This is a free PDF download of 89 pages made easy to read with big type and nice ‘Link’ visuals reminiscent of a popular video game.

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Metrics Engineering Types Research 93

Small Business Mavericks

OCTOBER 4, 2012

Google Suggest – When you search Google you’ll see a few suggestions as you type. These 4 unconventional keyword research tools will help you find more and better content ideas for your website, blog, and articles. Are more people searching for your topic today than two years ago? Google Trends will tell you.

Research 156

Research Google Tools Trends 156

Small Business Mavericks

APRIL 24, 2012

One popular type of content is that which answers questions. It’s the type of content we should all be looking at on a regular basis, since internet users predominantly use search engines to look for answers. Sure, there are some curious types who will dig deeper and actually read the content, however, most will just move on.

Content 98

Content Engineering SEO Types 98

Small Business Mavericks

APRIL 12, 2011

This is true whether you are writing for a print publication or if you are writing for an online publication, a blog, a Twitter stream, PPC ads, or anywhere you expect to get readers. Tell your readers exactly what your story or blog post is about. So how do you write a good headline, one that gets the click? Make it easy.

Case Study 156

Case Study Press Release Small Business Adwords 156

Small Business Mavericks

JANUARY 22, 2014

In the last couple of years you’ve likely heard a lot about link building, guest blogging, and Google algorithms. If you examine link spam, you’ll see one common thread in virtually every type of link spam online. By the way, “articles” refers to blog posts too. Nothing can be further from the truth.

SEO 93

SEO Google Content Types 93

Small Business Mavericks

NOVEMBER 7, 2012

Here are some types of links to avoid: Paid links. Blog spam links. These are just a few of the types of inbound links you want to avoid. To dismiss them completely would be an error. But that doesn’t mean that all links are good. Clearly, they are not. Excessive links with the same staid anchor text. JavaScript links.

Engineering 101

Engineering SEO Types Activities 101

Small Business Mavericks

AUGUST 22, 2012

And that’s why you should spend most of your time creating content for your website instead of spending it pursuing guest blogging opportunities. That way you can continue to build your brand and your content opportunities with unique content on your website while marketing your website through outposts and off-site channels.

Sites 101

Sites SEO Engineering Publishing 101

Small Business Mavericks

DECEMBER 17, 2014

Marie Haynes has given us help with this tricky subject on the Moz Blog. If your site has links that are low-quality spam types, it causes damage too. Small Business Mavericks looked at the disavow link tool when it came out a couple of years ago. A Guide To Using Google’s Disavow Tool. Why Use A Sharp Tool That Can Cause Damage?

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Tools Google Small Business Process 101

Small Business Mavericks

DECEMBER 21, 2015

People started blogging. Not every method of communication appeals to every type of customer. Different marketing channels appeal to different types of people based on their learning styles. They were often called article directories. Eventually, pay-per-click advertising came along. Then forums morphed into social media.

Content 70

Content Directory How To Small Business 70

Small Business Mavericks

JANUARY 6, 2016

SEO means writing your website content, blog content, and other branded content in such a way that it stands a better chance at obtaining high search engine rankings. Not all of them will be effective for your type of business. If you are a business-to-consumer type of business, Facebook may be more effective for you.

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

AUGUST 1, 2014

Monitor what your customers are saying about their experiences, when they are interacting with your brand the most, and what types of content inspires the best conversations and social shares, then adapt accordingly. When it comes to social media specifically, spend as much time listening as you do talking.

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Social Media Conversation List Types 102

Small Business Mavericks

SEPTEMBER 9, 2013

Just type in the keywords you are looking for and if anyone has tweeted about it, you’ll find it there. You can use it to find information to write about on your blog or to find new markets for your business niche. Here are a few ways to use Twitter for conducting research: Twitter Search - Twitter has a search feature.

Research 101

Research Tools Twitter Hashtag 101