Direct Marketing Observations

NOVEMBER 17, 2011

Do you create content for your blog or for your company blog? ” Invariably the answer is yes but I do read a lot of crappy, link-baity blog posts that make me feel dirty for actually wasting my time with it. But those types of posts were easy to write and easy to read. Are you tired? Tired of creating content?

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

JUNE 17, 2010

What will the tweets and live blog updates look like if the product on the field sucks? So while the Indians aren’t directly telling users what to send out to followers and the like, the whole process can have some influence on the type of coverage the team is getting. It’s like paying for blog posts.

Social Media 166

Social Media Sports Policies Press Release 166

Direct Marketing Observations

FEBRUARY 17, 2011

I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. Which in turn means that you must create some type of content that works for Google. Creation, curation and aggregation.

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

JANUARY 29, 2010

Before we get into this, I want you to know that I have had this type of situation happen to me more times than I can count. Tags: social media blogging chris brogan. So I have to ask you, Do you have client meetings like this? Where you ask all or parts of the bulleted questions and conversations below? What are they?

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

JANUARY 17, 2012

But what about your Facebook page, Twitter account and your blog? It really depends on what type of social media consumer or influencer you want to be, how you want to move the needle and who wins in the competition for your attention and time. There might be the sense of obligation to participate.

Social Networking 170

Social Networking Exercises Influencer Issues 170

Direct Marketing Observations

JULY 12, 2010

If you were acquiring and vetting followers and following people with just a modicum of organic effort and due diligence-by the time you got to 2500 followers, your tweets would be in some type of proportion to those numbers- i.e. 2500 followers- following 2500 and < > =4100 tweets. What types of lists are they on?

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

SEPTEMBER 4, 2015

Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. If you, as a digital marketer still don’t know what that value is, well then, shame on you. Let’s stop for 30 seconds and re-look at that value of each.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

MARCH 9, 2010

4 years ago, I did not have anything remotely close to this type of network. 3) If I wanted to have someone guest post on my blog and bring their incredible smartness and knowledge to the table, all I have to do is ask. The confluence of PR and social media ain’t no coincidence. For that, I’m thankful.

Social Media 196

Social Media Meeting Social Networking Conference 196

Direct Marketing Observations

NOVEMBER 16, 2010

In social media, Engagement should be better defined with some type of actionable, measureable outcome. If someone clicks on a tweeted link and reads a blog post that prompts them to buy, but they don’t buy right away-Was it an actionable event? Were they engaged? I think sometimes we confuse social media impressions as a KPI.

Engagement 159

Engagement Buy Social Media Cost 159

Direct Marketing Observations

SEPTEMBER 30, 2011

In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. I’m not going to tell you what it is yet.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

OCTOBER 19, 2010

Yet one of the things that is often overlooked in a lot of the blog posts and conferences I attend, are the soft skills needed to achieve success. There’s one every day. What are those? 10) The hindsight to know what doesn’t work anymore even if it affects what you are proposing and the honesty to admit it.

Skills 170

Skills Social Media Company Posterous 170

Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? Some type of lead generation. In 2011, it was all about doing “something” with someone once they had visited your site, your blog or your Facebook page.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

DECEMBER 19, 2011

It’s a blog post in and of itself. 2) That the whole ROI thing would have sorted itself out by now. Can you say self doubt? 4) We had gotten over being enamored with the quantity of friends, followers, fans and likes. Some have and some have not and we’ll leave it at that.

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

JANUARY 7, 2010

What types of skills are needed? The ability to write a blog post with tags, links and proper attributes. Know how to comment on a blog and why. Know how to post a blog post and where. Here’s a quick list that I threw together, I know I’m missing some obvious ones, if so let me know. Soft listening skills.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? Connecting with new people who were your peers, and then having these really deep discussions through blog posts and comments or tweets on Twitter, took the power of social media for us and elevated it. We blogged about it. Or the first time someone followed you on Twitter.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

JANUARY 6, 2010

Not only does his blog, Convince and Convert bring value to those who read it, but he also stumbles across things that he shares with his readers that make him better and us as well. Well, the beauty of the social web is that someone has decided to create just that type of source. 5) Tamar Weinberg is a star. But how do you find them?

Flash Mob 164

Flash Mob Sites URL API 164

Direct Marketing Observations

JULY 6, 2010

This is kind of important for a number of reasons-not the least of being that some solutions are just not a good fit for some types of organizations. What if you’re boss said, “Pick one&# , and given that that’s a minor miracle he said that-which will give you the firm footing to do more later on down the line? Podcasting.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

SEPTEMBER 1, 2010

It’s the purist in us that longs for those not so long ago days when we used to talk face to face, use Twitter the “right way&# , comment on blogs, and read newspapers…:). We’re an evolutionary type of species and we’re evolving just like everyone else is in the social media world.

Conversation 148

Conversation Social Media Course Twitter 148

Direct Marketing Observations

FEBRUARY 25, 2010

Plus they sell a frivolous type of product. Created a blog that drives significant traffic and also ranks organically on first page of Google. Though they are a national company, a good chunk of their business is in the Northeast. Created Facebook Fan Page-nominal success but contributed to overall brand awareness.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. Create a blog on WordPress. Comment on any blog anywhere. Before we dig into the what to do, let’s review something real quick that may help you to understand the landscape a little bit.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

SEPTEMBER 20, 2011

Does the process change depending on the type of purchase? A) Typing in “big screen TV’s in Google. B) Typing in a specific brand into Google. E) Going to Google and typing in “product review sites” into the search box because Yelp didn’t work. Blogs can be gamed. So I do research.

Forums 148

Forums Research Buy Compete 148

Direct Marketing Observations

APRIL 13, 2012

In digital we can’t construe brand lift as the number of eyeballs, the number of likes or the numbers followers without any type of sales or action or in fact, a long term measurable return on those efforts. Same with Twitter, Facebook, Youtube and traditional blogs.

Brands 166

Brands Metrics Survey Advertising 166

Direct Marketing Observations

DECEMBER 3, 2010

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Sometimes blog posts resonate in different ways. 2010 was a heck of a year in so many ways wasn’t it? I know it was for me.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

DECEMBER 29, 2009

3) The more focused these type of platforms are, the more successful they are and possibly you! Tags: Twitter google marc meyer micro-blogging microsoft sidewiki social media wave. 1) Our need for real time communication is insatiable. 4) Simple wins. 5) Plurk wasn’t simple. 6) LiveFyre will have potential. Share this Post.

Twitter 186

Twitter Microsoft Google Platform 186