Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams. It’s simple: They are real.

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Reputation Authentication Small Business Social Media 47

Jeff Esposito

DECEMBER 20, 2010

Everything from Tweeting and blogging to networking events is all about you and finding the next big break for you. I see it as kind of backwards, but if you think about it, most blogs that you read (including this one) fall under the author’s name. The thought is that while doing your job, you also have to look out for number one.

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Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

AUGUST 1, 2011

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough.

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Focus Group Groups Groups Social Media 43

Jeff Esposito

MAY 2, 2011

Below are the stats that really stood out to me: Asian companies saw a 68% growth in corporate Twitter accounts. The followers of corporate Twitter accounts grew 241% year over year. 40% of corporate Twitter accounts engage in some kind of customer service. The US saw a 63% increase in corporate blogs.

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Social Media Sample Samples Survey 41

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. 40% of corporate Twitter accounts engage in some kind of customer service ( Burson-Marsteller ). 140 Million Tweets are sent each day ( Twitter ). 64 percent of Twitter users are female ( Pew ). percent of males ( AdAge ).

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Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

APRIL 17, 2012

Additionally, the “company page” pulls in a feed from an organization’s blog, and also it aggregates, from across the web, various news items mentioning an organization and/or brand. LinkedIn allows users to provide status updates (much like Facebook and Twitter) or integrate other social media profiles.

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LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

AUGUST 14, 2011

The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to. TweetLevel, also launched in 2009, is a Twitter measurement tool created by Edelman. By putting your Twitter handle into the page, it determines how influential and popular I am. score, I am a “Twitter Superstar.”

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Influencer Klout Foursquare Analysis 48

Jeff Esposito

MARCH 6, 2015

So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Follow Kat on Twitter.

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Social Media Discount Training Team 20

Jeff Esposito

SEPTEMBER 20, 2010

You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Enjoy this post? Share your thoughts in the comments below or with your own networks. Thanks for visiting! 0 Comments - Leave a comment!

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Review Video Creative Commons Disqus 34

Jeff Esposito

MARCH 6, 2015

So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Follow Kat on Twitter.

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Social Media Discount Training Team 20

Jeff Esposito

AUGUST 23, 2010

Written on August 23, 2010 by Espo in Crisis management , Guest Post , Kate Ottavio , PR I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “ Should Social Media Voice Change During a Brand Crisis? You can also subscribe to the blog to ensure you receive the latest posts. Keep it cool.

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Creative Commons Case Study Disqus Class 36

Jeff Esposito

FEBRUARY 27, 2013

Many of us have had a poor experience with a company and have taken to Twitter or their Facebook page to rant. You see while social media may be vital to what many of the readers of this blog do for a living; social media is actually a small sliver of what businesses are focusing their efforts on. Therein lays the problem.

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Social CRM Klout Case Study Social Media 42

Jeff Esposito

NOVEMBER 30, 2012

NBAer’s Unusual Twitter Ticket Gimmick – now this post takes “s**t” talking to a whole new level. The Problem with Blogging – this is a great read from Valeria Maltoni that anyone with a blog should really give a quick read. Thanks in advance and catch you next week.

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Review Influencer Publishing Tips 39

Jeff Esposito

NOVEMBER 15, 2013

For those of you keeping score at home, my hiatus from blogging was planned. Perceived ROI of Twitter advertising increasing – an interesting read here from Tom Webster looking at a recent study that shows the perceived ROI effectiveness of Twitter ads to small business owners. It’s been a while, but we’re back!

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ROI Policies Small Business Study 34

Jeff Esposito

SEPTEMBER 24, 2012

If you have been reading this blog for any period of time, you probably know that I am passionate about sports. One of my favorite hobbies is collecting sports memorabilia and my first collectible came from a company called Steiner Sports.

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Sports Review Conversation Company 40

Jeff Esposito

JULY 6, 2010

Look at your Twitter stream, how many mentions of a (client), self-Tweeting blog post or folks re-Tweeting of people passing along their blog posts? This is a philosophy that I strongly believe in and it is something that we when we converse with customers on the Vistaprint Twitter account (examples here & here ).

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Creative Commons Disqus Price Skills 31

Jeff Esposito

JUNE 15, 2011

As the meeting closed, our then Vice President of Public Relations tossed the June 2, 2008 edition of BusinessWeek at me with Stephen Baker’s cover story entitled Beyond Blogs which focused on Twitter. She told me to figure out if and how our company should get involve in social networking.

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Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

APRIL 1, 2011

As an individual who loves building relationships through social media, it infuriates me when people say Twitter, Facebook, blogging, and any other social media tool makes us impersonal. I founded a blog with eight other amazing PR professionals. This goes for both companies and individuals.

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Social Media Hotels Travel Delicious 42

Jeff Esposito

MARCH 2, 2011

If you have logged onto Twitter, Facebook, Yelp!, GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR. We are creating an insatiable monster.

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Foursquare Training Meeting Company 42

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. You can also subscribe to the blog to ensure you receive the latest posts.

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

APRIL 29, 2012

Ever since I read about the recent Walmart debacle in Gini Dietrich’s Spin Sucks blog , I couldn’t help but think how the role of crisis communications may need to evolve. As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.

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Reputation Influencer Course Company 49

Jeff Esposito

JANUARY 2, 2012

Exactly one year ago today, I read Arik Hanson ’s blog post on the 26 books that he planned to read over the course of the year. Reading 31 books helped me think more clearly and get to sleep that much easier as I wasn’t distracted looking at every blog post, Facebook status or Tweet while killing brain cells staring at the TV.

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Review Case Study ROI Course 43

Jeff Esposito

MAY 27, 2011

Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site. Twitter’s postholes -. Twitter’s Postholes from Isaac Pigott on Vimeo.

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Vimeo Blogger Conversation Small Business 35

Jeff Esposito

DECEMBER 9, 2010

This post ran earlier in the week on Ari Herzog’s Blog. My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. I wanted to share with you in case you missed it over there. We can’t let emotions or typos get the best of us.

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Social Media Management Social Media Education Conversation 48

Jeff Esposito

OCTOBER 11, 2010

Instead of letting the content on this blog go stale, I have reached out to some of my best friends in the online space to pen some guest posts that I am sure you’ll enjoy. Here is the schedule of the upcoming pieces and a link back to their sites and Twitter handles so you can check ‘em out: Kate Ottavio ( Twitter ) – 10/12 & 10/22.

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Posterous Upcoming Hashtag Twitter 30

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. And Jeff has given me the keys to his blog to invite you — his audience — into the private beta phase of NewsSpark. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. This is a guest post from Chris Ehrlich.

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Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. And Jeff has given me the keys to his blog to invite you — his audience — into the private beta phase of NewsSpark. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. This is a guest post from Chris Ehrlich.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

JULY 4, 2010

You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Kyle Drabek No Hitter | Jeff Esposito’s Blog — Topsy.com [.] This post was mentioned on Twitter by jeffespo, Social Media Insider, Alltop and others. Thanks for visiting!

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Alltop Sports Creative Commons Disqus 40

Jeff Esposito

JULY 14, 2010

You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Global Web Index | Jeff Esposito’s Blog — Topsy.com [.] This post was mentioned on Twitter by Gavin from Sendible, Social Media Insider. Thanks for visiting!

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Creative Commons Disqus Sites Influencer 35

Jeff Esposito

SEPTEMBER 23, 2010

You can also subscribe to the blog to ensure you receive the latest posts. This post was mentioned on Twitter by jeffespo, jeffespo, Alltop PR, JobShoots, JobShoots and others. This post was mentioned on Twitter by jeffespo, jeffespo, Alltop PR, JobShoots, JobShoots and others. Thanks for visiting! 1 Comment - Leave a comment!

Alltop 28

Alltop Social Media Creative Commons Disqus 28

Jeff Esposito

AUGUST 24, 2011

In her blog post. She provides sales and business development services to agencies and companies who are utilizing social media strategies and tools, and will be launching a blog called “Rip Off The Roof&# in the near future. You can find her on Twitter @ AnneWeiskopf . any credibility in it at all.&#.

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Sports Fashion B2B Survey 54

Jeff Esposito

AUGUST 19, 2010

You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] This post was mentioned on Twitter by @nw59, Social Media Insider, JobShoots, JobShoots, Publicity News and others.

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Creative Commons Disqus News Influencer 32

Jeff Esposito

AUGUST 13, 2010

You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] This post was mentioned on Twitter by Social Media Tips, Social Media Insider and JobShoots, JobShoots.

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Creative Commons Disqus Influencer News 31

Jeff Esposito

DECEMBER 24, 2010

3 New knowledge layers about Twitter – This is a great post from Geoff Livingston on some interesting facts about Twitter. Top 2% of Twitter Users Generate 58% of Tweets – Going along with the statistics vibe from Geoff’s post above, this Sophos study shows that 22.5

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Statistics Study Groups Groups 29

Jeff Esposito

AUGUST 27, 2010

Here’s this week’s edition of Five for Friday : Bengals WR Chad Ochocinco fined $25,000 for using Twitter during game – Say it with me, No Fun League. My favorite was this one: The Most Hated Man on Twitter – Everyone always wonders the power of social media. How about you? How was your week? focusing on this video.

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Posterous Creative Commons Disqus Applications 32

Jeff Esposito

AUGUST 20, 2010

Competitors on Twitter: Evaluate With Your Eyes Wide Open – Deirdre Breakenridge offers some insights as to what you should be looking at on Twitter. You can also subscribe to the blog to ensure you receive the latest posts. This post was mentioned on Twitter by jeffespo and Small Army, Silver Vasquez.

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Creative Commons Disqus Campaign Project 31

Jeff Esposito

AUGUST 11, 2010

You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] This post was mentioned on Twitter by Cindy Kim and jeffespo, Toni-Lynn. Thanks for visiting! Unported License.

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Creative Commons Disqus Influencer Comments 29