Direct Marketing Observations

JANUARY 25, 2012

It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. The whole process occurred via Twitter and phone conversations. I got a huge consulting contract from someone who read my blog posts. A phone conversation?

Social Networking 212

Social Networking Avatar Meeting Fashion 212

Direct Marketing Observations

FEBRUARY 3, 2010

Last week, Todd Defren , who is taking a unique approach towards the social media space by discussing the ethical side of engagement, blogged about ghost tweeting and ghost blogging. Ghost blogging and ghost tweeting happen a lot. But I have news for Todd and everyone else. A lot more than people will care to admit.

Engagement 164

Engagement Meeting Social Media Issues 164

Direct Marketing Observations

APRIL 16, 2010

Tags: Social Networks Twitter social media marc meyer blogging blogs ning.

Social Media 193

Social Media Social Networking Advertising Twitter 193

Direct Marketing Observations

JULY 15, 2011

I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. You see, when Twitter was first created it was meant to be a way to update people on what you were doing quickly right? Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

APRIL 27, 2010

Check out these quotes from the post: There was no validation that what I did was comment-worthy, no “cute” notations on Yelps, no retweets of my witty Twitter updates. Blogs were and still are great because not only did it provide a forum and platform for self expression but it also provided instant feedback. All forms of validation.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

JUNE 23, 2010

By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. He reads and comments on other blogs when he has time and he is thinking of starting his own blog. His customers are not on Twitter and Facebook. Tags: SMB social media Facebook Twitter marc meyer. Or are they?

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

APRIL 4, 2011

In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. I’m generalizing blogs, but if you insist, I could go with WordPress, Typepad and Blogger. Consider the following statements: “We have a blog, come read it and find out cool stuff about our company&#.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

DECEMBER 19, 2011

It’s a blog post in and of itself. 9) That Twitter would be making money by now. Would you pay 5 bucks a month to use Twitter? Would you pay to advertise on Twitter? I think I might have predicted in 2009 that Twitter would be making money by now as well… Le Sigh. Can you say self doubt?

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

OCTOBER 15, 2010

There’s a reason why Twitter is killing Facebook in CTR rates. Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

APRIL 9, 2010

Pay attention to this post by Coree Silvera titled 36 Twitter Resources: Advanced Twitter Search for Business, It’s loaded with advanced Twitter search tips you probably don’t know about. The PPC Blooper pay per click humor blog, with the appropriate URL of… Yourppcsucks. 7) Tungle is cool.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

NOVEMBER 2, 2011

Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. The kicker though is, that at that point NO ONE is reading your tweets, commenting on your wall, viewing your video or reading your latest blog post. How are you going to monetize that?

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

FEBRUARY 23, 2011

Read this snippet below from Google’s blog post about social search. Case in point, I use my Twitter followers and also the people I follow on Twitter as a de facto RSS feed for information about the work I do and the research I need to do my job. No, they are now joined at the hip sharing the same clothes!

Curation 168

Curation RSS Feed Feedly 168

Direct Marketing Observations

JUNE 17, 2010

What will the tweets and live blog updates look like if the product on the field sucks? Multiple sources have confirmed to me that Major League Baseball is cracking down on Twitter usage, ordering MLB.com writers to cease tweeting about all non-baseball topics and scolding players for their Twitter usage in general.

Social Media 166

Social Media Sports Policies Press Release 166

Direct Marketing Observations

APRIL 19, 2010

With the advent of blogs and micro-blogs, there’s a constant online conversation about breaking news, people and places — some famous and some local. A waterfall of real time data coming from Twitter. So what do you do if you want to monitor your space, your company, your name and your competition? Time elapsed: 30 seconds.

Tools 179

Tools Analytics News Google 179

Direct Marketing Observations

JANUARY 6, 2010

2) As my side Twitter project Hashtagsocialmedia.com continues to build momentum, someone asked if there were a way to follow everyone who had participated in the Tweetchat. One of those things is TwitSweeper - a way to clean up and clean out the spammers that are in your Twitter account. 5) Tamar Weinberg is a star.

Flash Mob 164

Flash Mob Sites URL API 164

Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few. Multiple media platforms. Rich stories.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

JULY 12, 2010

Let’s take an actual Twitter account for example with 2500 followers. Upon further examination, there are zero conversations.The screenshot below is what you see when you click on the @yourtwittername on the Twitter main page of the example account. Is that really the way to use Twitter? There’s nothing there.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

JANUARY 7, 2010

In fact this exact discussion took place at Social South late in the Summer by a pretty smart group of folks worth following on Twitter. The ability to write a blog post with tags, links and proper attributes. Know how to comment on a blog and why. Know how to post a blog post and where. SEO skills-How to write for SEO.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

JUNE 21, 2011

You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. You’ve created a blog and have added a few posts. So you can keep reading to see what will might happen to you. Plateau #1. You’ve added and perhaps bought followers, fans, likes, subscribers and contacts. You had no strategy.

Social Media 205

Social Media Meeting YouTube LinkedIn 205

Direct Marketing Observations

AUGUST 24, 2011

I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. Case in point. You’ve evolved. Let’s digress. Things are changing.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? In 2011, it was all about doing “something” with someone once they had visited your site, your blog or your Facebook page. Well that hasn’t changed.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

MAY 22, 2012

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. That’s the money shot.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

JUNE 14, 2011

THAT is much different than buying followers on Twitter. Additionally, creating an editorial calendar for when you are going to blog and what your topics will be and what the content might be is a lot different than paying someone to load you up with bland, link baited light on content,articles to fill your blog with.

Aggregator 143

Aggregator Comparison Discount Curation 143

Direct Marketing Observations

APRIL 13, 2011

Is it a Facebook and Twitter presence? The answer to the title of this post is now, but how are they supposed to do that? What does social credibility look like on the brand side? An internal social media strategy ? A go to market strategy? Hiring a social media director?

Brands 148

Brands Social Media Strategy Twitter 148

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? Or the first time someone followed you on Twitter. Connecting with new people who were your peers, and then having these really deep discussions through blog posts and comments or tweets on Twitter, took the power of social media for us and elevated it.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

SEPTEMBER 1, 2010

It’s the purist in us that longs for those not so long ago days when we used to talk face to face, use Twitter the “right way&# , comment on blogs, and read newspapers…:). You see, Erika and I used to “chat&# all the time in the halcyon days of Twitter. Do conversations happen on Twitter?

Conversation 148

Conversation Social Media Course Twitter 148

Direct Marketing Observations

JANUARY 17, 2012

But what about your Facebook page, Twitter account and your blog? The less time you have, the more likely you are to mail in your participation in networks that matter less. Your day is already full and now companies want you to participate in and contribute to these new growing internal networks.

Social Networking 170

Social Networking Exercises Influencer Issues 170

Direct Marketing Observations

OCTOBER 17, 2011

Last week I asked via Twitter what the shelf life of a blog post was. I got some interesting answers. The essence was that there is no shelf life-they last forever. In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

MARCH 4, 2010

Check out some of the great content on The Fit Blog which has just as much of a shot to create a loyal and robust audience as do larger more interactive sites. But nevertheless, Exercise TV has a clean UI with video, blog, community, Facebook, Twitter and iphone app integration all working towards engaging the user at every touch point.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

SEPTEMBER 4, 2015

Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. If you, as a digital marketer still don’t know what that value is, well then, shame on you. Let’s stop for 30 seconds and re-look at that value of each.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

JANUARY 21, 2011

In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. All Facebook [link] - The unofficial Facebook Blog.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

FEBRUARY 5, 2010

BL recounted the raw responses on her blog post , but I wanted to clean them up a little bit, make them into complete sentences, add some clarity and lastly point attendees from Social Fresh to this page. 6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

SEPTEMBER 30, 2011

In marketing, especially in the web world, there’s a sense that all we have to do is create a website, add that transactional back-end, create a Facebook page, a Twitter handle, and a blog site-and they will come.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

JULY 6, 2010

Tags: Social Networks Facebook YouTube Linkedin Twitter social media marc meyer.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

APRIL 19, 2010

Create a blog on WordPress. Comment on any blog anywhere. Tweet on Twitter. Tags: Social Networking Social Networks Facebook YouTube Twitter social media flickr marc meyer education social networking and children monitoring and listening youth. They can: Text with their phone. Online Chat via AIM. Create video on YouTube.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

OCTOBER 28, 2010

It’s easy to set up a Twitter and Facebook account and think that you’re doing social media. It’s not fair but for some of us, we believe and we know. Meaning it is easier to succeed in social media now than it was in 2008. Yes but… It’s also easy to think you know what results you want from social media.

Social Media 189

Social Media Consultant SEO Training 189

Direct Marketing Observations

APRIL 11, 2011

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? Or is it a blog that has 3-4 posts over the span of 6 months? Is that creating a Facebook page just to satisfy the critics and the bashers?

Company 178

Company Social Media Compete Sports 178