Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Think about it – when you go to a Facebook page or a blog, do you always comment?

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Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 31, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency?

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Social Media Klout Policies Forums 188

Akamai Marketing

JULY 12, 2011

Maybe your looking for a link on a particular topic, but it was shared weeks ago and you know you can’t access it through Twitter Search. Sorting Options : Let’s say that you remember that a particular link was shared on Twitter, you can filter your results by network. Its a great way to find more thought leaders and blogs.

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Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events.

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Postrank Analytics Tools Klout 134

Akamai Marketing

DECEMBER 21, 2012

Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. Our next blog post will go into more detail about KPI’s and provide you some sample KPI’s for metrics. You’ll hear people say “Our strategy is Twitter or Pinterest or Facebook.”

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Metrics Social Media Sample Samples 180

Akamai Marketing

NOVEMBER 13, 2012

We’ll cover the third step in another blog post and finally, social media ROI (a.k.a. Twitter is not a strategy. Our next blog post will go into more detail about KPI’s and provide you some sample KPI’s for metrics. Our next blog post will include a template for KPI’s designed for social media.

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Template Templates Social Media Sample 203

Akamai Marketing

FEBRUARY 3, 2012

I decided to do a blog post on it to welcome PubCon attendees and give them something else to look forward to! Follow @streetgrindz on Twitter for food truck updates too! A few of the street trucks are rock’n Twitter too, coincidently, they are all beloved by our local foodies: . We made our reservation via Twitter.

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Mashup Social Media Upcoming Energy 156

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) Define your goal.

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Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 23, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

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Review Company Klout Policies 142

Akamai Marketing

MARCH 24, 2011

1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ). Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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Social Media Klout Policies Small Business 149

Akamai Marketing

JUNE 28, 2009

Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Surely hosting this American icon over such a venerable holiday is an honor. In these markets, they get more visability from TV , radio, newspapers and even bloggers.

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Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. What’s your social currency?

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Eventful Klout Tourism Policies 100

Akamai Marketing

JULY 7, 2011

Aaaaand, before I could even post this blog, Google announced that there will be a way for businesses to officially have a presence, later this year. There is a lot of conversation on the blog-o-sphere and Twitter-sphere from people who I respect, about what you should and shouldn’t do on Google+. And so it goes.

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Google Conversation Collaboration Conference 142

Akamai Marketing

MARCH 9, 2009

Along the way, Spirit of Aloha gathered such interest, they started a blog , to keep everyone up to date. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. it wrapped up February 26th. The result?

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

SEPTEMBER 13, 2011

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. Its the difference between a blog post and a newspaper article. Communities are personal.

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Communities Creative Commons Buy Advertising 174

Akamai Marketing

JULY 19, 2011

So every once in a while…I think I have a fabulous idea for a blog post. We had a small amount of discussion on Twitter around the hashtag #sociallyspeaking, but even that was pretty weak. And whether your blog is like mine or a corporate blog, you can learn from the experience of a blog post with no excitement.

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Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

FEBRUARY 3, 2011

Share and Enjoy: Tags: blog , Fun with Social Media , lessons learned , opinion , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! But what ever you choose, remember, the Queen isn’t likely to stop screaming unless you give her a head, or at least a nod. So – what do you think?

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Social Media Klout Policies Consultant 138

Akamai Marketing

FEBRUARY 11, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Its easy to get lulled into a false sense of success.

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Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter. Meanwhile users in the coveted 35-54 demographic decreased on both Facebook and Twitter, but only slightly and in practically statistically insignificant numbers. jump in this age group, while Twitter saw a 8% decline.

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comScore Review Klout Marketing 156

Akamai Marketing

NOVEMBER 22, 2011

.” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. But when I asked that question, I got an indirect response at best (see Friday’s blog post). She and I do 90% of our communication with one another via Twitter. And it shows.

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Tools Social CRM Comparison HootSuite 149

Akamai Marketing

NOVEMBER 9, 2012

Last night’s Blogging for Business Class at Pacific New Media was ridiculously awesome. WordPress is more than a blog today, its an entire website platform. We couldn’t get to them all, so I’m doing a short blog post on must-have WordPress plugins. All the major sites, Twitter, Facebook, etc.,

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WordPress Class Cost SEO 213

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. I also assign a weight to those factors, depending on importance to client and value.

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ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 10, 2011

After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” A strong mailing list is a great start to social media, as is a website that supports social sharing and perhaps even a blog. ” Its a fair question. How are we communicating with our audience now?

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Questions Social Media ROI Domain Name 192

Akamai Marketing

JULY 2, 2012

I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. Since I wrote that blog post, we seen people get hired (or not) based on their Klout scores ( really? ). That article sums up what so many have known in their gut, but have been unable to articulate.

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Klout Comparison Influencer Airlines 177