Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
Whether your blog receives comments or not. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v. In PR and social media, we talk a lot about “engagement.&# What are some ways to measure engagement? Jim said, “It depends.&# Some could include whether you’re followed, retweeted, etc.
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