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United Breaks Guitars: Case Study in Old Media Failure

Socialized

JULY 15, 2009

Bob Taylor of Taylor Guitars (the brand of guitar broken by United) brilliantly used the situation to record a response to show his support for Carroll, give some tips on traveling with a guitar, and to promote his company and its guitar service center. Shameless capitalism at its finest! This is a story of the breakdown of customer culture.

Case Study 182
Case Study Airlines Study Blogosphere 182
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10 Content Ideas for Musicians to Get More Fans on Social Media

Socialized

FEBRUARY 6, 2021

For example, posting videos, short blogs, or photos in stories about daily life, travel, interests, going on life, and interacting with the fans helps in increase in engagement of followers. Posts on daily life: Making the followers or the fans a part of the family is always special.

Social Media 130
Social Media Content Meme Issues 130
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