Jeff Esposito

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Social Media: Personal or Impersonal?

Jeff Esposito

As an individual who loves building relationships through social media, it infuriates me when people say Twitter, Facebook, blogging, and any other social media tool makes us impersonal. I founded a blog with eight other amazing PR professionals. I work in the travel industry and love how the Four Seasons uses social media.

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Perception Versus Reality

Jeff Esposito

In the digital and social space, this is often our own Achilles heel as press clippings and blogs within the space help puff out our chests and inflate our own feelings of self-importance. Traveling back from a kids amusement park based on fairy tales only made it that much better. It can’t wait.

Travel 42
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Would you trust this man with your kids?

Jeff Esposito

So like many a wary traveler, I found solace underneath the golden arches. You can also subscribe to the blog to ensure you receive the latest posts. Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Thanks for visiting!

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Has your social ego taken over?

Jeff Esposito

At every turn on social we’re being scored on how influential we are, showing off how many fans/followers we have or showcasing how many people read our blogs or have us in their Circles. It can be anything from a pet to a hobby to traveling; it just has to be something that allows you to get away from your career for part of every day.

Travel 40
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Social Media’s Redheaded Stepchild

Jeff Esposito

For the individual employee, LinkedIn provides an opportunity to share professional experiences; work endorsements; upcoming events or travel destinations; accolades; projects and insights. There’s a lot that LinkedIn can do for individuals or an organization in terms of sharing, highlighting, promoting and engaging.

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Why Your PR Firm Is Stuck in the 19th Century

Jeff Esposito

Just write up what you have to say and blog, Tweet, Facebook and Flickr until you get the word out. Then again, if you try to buy off a journalists these days, you might just as easily end up on the wrong end of a vicious tweet or blog post calling shenanigans on your shady dealings. Even better, why bother with the reporter at all?