Dave Fleet

JANUARY 18, 2012

your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. With over 3,100 exhibitors and over 153,000 attendees in 2012, planning your schedule at CES can be overwhelming.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

AUGUST 12, 2010

Some utilize their agency as a partner; while others utilize their agency as a tool. She blogs at LAF , is on Twitter @cubanalaf and has an insane love for the Green Bay Packers. The agency / client dynamic is one that varies, dependent on the brand. Agencies can be completely different than in-house PR. Let’s discuss.

Radian6 283

Radian6 Exercises Journal Social Media 283

Dave Fleet

JULY 18, 2011

These resources could be blog posts, knowledge base articles, videos, graphics, whatever (more on that later in this post) — just make sure they’re in the language of your customers, not in business jargon, and that people can link directly to them. Structure for scale.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

OCTOBER 26, 2010

The middle portion of the book focuses on additional tools to help you make use of the skill – things like prompts, games to play to free your mind from barriers and so on. It’s made writing much less stressful for me, and has resulted in blog posts and presentations taking far less time to prepare.

Review 236

Review Skills Exercises Course 236

Dave Fleet

NOVEMBER 22, 2010

Use of social media tools brings with it expectations. When you comment on a blog post, subscribe to the comment stream so you can see if anyone posts follow-up questions. It means the agencies supporting you need to, too. Get used to two-way conversations. When you ask a question on Twitter, respond to people who reply.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

MARCH 2, 2011

Moderation - Facebook has included a robust set of moderation tools, including visibility settings (comments can be set to be visible to everyone or set so that people only see those from people in their social graph), blacklisting words and banning users. Comments then stay sync’d between the two sites. Reduced spam.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

APRIL 4, 2018

I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. Blogs were still emerging. For years I’d work a full day in the office, then go home, read up on trends for a couple of hours and then write for a couple more. Twitter was new.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

MAY 25, 2010

Social media tools don’t just let you flip a switch and reach thousands or millions of people. TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. As I just mentioned, it takes either time or money to build an audience through social media tools. It takes time or money to attract an audience.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

SEPTEMBER 9, 2010

As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success. Google has a bunch of great tools that marketers can use to track their efforts.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

APRIL 4, 2018

I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. Blogs were still emerging. For years I’d work a full day in the office, then go home, read up on trends for a couple of hours and then write for a couple more. Twitter was new.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

SEPTEMBER 28, 2012

Thinking of Facebook and Twitter as the extent of social is narrow-minded – on-domain blogs and rich media content, for example, can both live on-domain and drive traffic to those domains (not saying that content marketing falls entirely within social, but there’s a significant overlap nowadays), and in doing so can affect search.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414