Waxing UnLyrical

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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

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Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

Streak has several templates you can use when you’re starting out, and you can modify them as you need to. And if you don’t find one that fits your needs, you can start out with a blank template and customize it as you go along. Here’s a post from the Streak blog that explains these features. Writer or blogger?

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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

(Measurement, which can be a very descriptive and granular process, is a separate activity and not a focus of this blog post.). There are many different methods, templates and tools in the marketing and public relations worlds which will get you started with planning in order to develop communications strategies.

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How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Share their posts, leave a few comments on their blogs – really start engaging with them, before you can ask them to contribute a guest post, or tweet about your product. One way to help them achieve this is by sharing their content with your followers, or linking out to their content on your blogs. Create personalized pitches.

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Yet when it came to describing their businesses, they all delivered a version of this template: We’ve been around for [xx] years and are headquartered in [city], with [x] offices around the [country/world]. Connect with Rob on Twitter or follow his blog. We have [x] practices and specialize in [y].

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Where Are Our Fundamentals?

Waxing UnLyrical

I continue to refer to press release templates as a way to ensure I am including what is necessary. I know, this must be millionth blog post about this, but another reminder can’t hurt right? Good old networking.