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Sysomos Acquired By Marketwire

Dave Fleet

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. User-friendly interface.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. Sysomos’ Nilesh Bansal wouldn’t shed any light on the question when I spoke with him. I came away impressed.

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway.

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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc.

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Announcing a New Podcast for Content Marketers

Convince & Convert

It’s a twice-monthly show in a tight interview format where the world’s greatest content marketing practitioners are queried by the shows co-hosts, two of the leading thinkers in content and digital marketing: Chris Moody from Oracle Marketing Cloud and Amber Naslund from Sysomos. How Can I Listen to the Show? v=eK0IGfKuRCQ.

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20 Killer Facts About Business Blogging

Writtent Blog

About two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that blogs are a great way to engage your visitors. ( U.addresstwo ) Still not sure whether you need to have a blog? Sysomos ). Blogs can speak for your brand.

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8 Stops on the Path to a Better Blog

Convince & Convert

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Create Value for Your Audience When it comes to a blog readership, it’s important to understand the value you provide your audience.