Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate
The Realtime Report
OCTOBER 27, 2023
According to the 2023 Instagram Engagement Rate survey conducted by the Influencer Marketing Factory, Instagram accounts with between 10K and 100K followers had the highest average engagement rate in 2023 of 6.89% percent. The survey showed engagement rates continued falling as the number of followers grew.
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