Sherrilynne Starkie

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

Blogger 389
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PRs compared to Mao, Pol Pot and Stalin

Sherrilynne Starkie

There is a new study out that shows that PR professionals feel that serving the public interest is as important as their duty to their employers and clients. Respond to negative comments online, don’t ‘let it go’ when you hear negative remarks, write a blog post or two about your own experiences of best ethical practices.

Study 370
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Free white paper: key trends of 2013

Sherrilynne Starkie

These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives. Social media for health.

Trends 276
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Industry certification a must for social media career success

Sherrilynne Starkie

Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). However, not everyone is great at independent study. In Learning Styles and Online Education, a joint study conducted by the U.S. And colleges, universities, and other institutions offer some. How To Choose?

Industry 170
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Measuring the impact of Facebook video content

Sherrilynne Starkie

A recent study found that almost half of the impact of a video ad is realized when people have seen three seconds or less of it. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. For content marketers it’s difficult to measure the impact a video might have.

Video 150
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Is it an ad or an article? Going native!

Sherrilynne Starkie

The native ads used in the study that respondents rated as being of higher quality drove also more trust; those that were rated as lower quality drove less brand trust. According to Contently’s blog, “Miracle-Gro saw a 30 per cent boost from its native ad, and Raymond James got an 11 per cent bump. There is a clear baby/bathwater risk.

Survey 150
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Top Five Social Media News: Instagram native scheduling is here!

Sherrilynne Starkie

“From now on, members looking for help will be able to filter their general LinkedIn searches for service providers,” writes LinkedIn’s Group Product Manager Vidya Chandra on the LinkedIn blog, “When you add services to your profile, you’ll show up in these search results.”. Will Facebook soon be reading our minds?

News 186