Jeff Esposito

JULY 8, 2011

10 Reasons I’m Not Going To Talk About Google+ – this past week seemed like everyone was racing to get out a blog post or top 10 list of reasons to use Google+ and to be honest it was quite nauseating. This post is anti-that and also mixes in some good humor with some facts and assumptions. I thought so.

Case Study 24

Case Study Consultant Study Communities 24

Jeff Esposito

FEBRUARY 27, 2013

Being active in the space, we have a distorted way of thinking of how support SHOULD be rendered because it is either what we practice for our companies or read case studies of companies like Zappos who flat out kill it on customer service. Therein lays the problem. My Klout or Kred score does not matter.

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Social CRM Klout Case Study Social Media 42

Jeff Esposito

DECEMBER 9, 2010

This post ran earlier in the week on Ari Herzog’s Blog. My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. I wanted to share with you in case you missed it over there. We can’t let emotions or typos get the best of us.

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Social Media Management Social Media Education Conversation 48

Jeff Esposito

DECEMBER 24, 2010

Top 2% of Twitter Users Generate 58% of Tweets – Going along with the statistics vibe from Geoff’s post above, this Sophos study shows that 22.5 percent of Twitter users account for 90% of the Tweets on the micro blogging site. While the post just scratches the surface of the data, I am hooked and would like to see more.

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Statistics Study Groups Groups 29

Jeff Esposito

DECEMBER 3, 2012

A public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’. As a dyed-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.

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Case Study Organization Reputation Communities 54

Jeff Esposito

JUNE 8, 2012

Failed Klout Perks, A True Story – If you tune into this blog on a regular basis, or at least this week, you probably heard my tale of Klout offering me free booze , but not really since they had a whoopsie. Jobs Are Posted to Two Or More Social Networks – This is a good story with a link to the study on social recruiting.

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Klout Apple Team Social Media 39

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. 47 percent of journalists will use Twitter as a source for a story ( Digital Journalism Study ). One out of every six minutes spent online is on a social network ( comScore ). 64 percent of Twitter users are female ( Pew ).

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Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

AUGUST 23, 2010

Written on August 23, 2010 by Espo in Crisis management , Guest Post , Kate Ottavio , PR I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “ Should Social Media Voice Change During a Brand Crisis? You can also subscribe to the blog to ensure you receive the latest posts. Keep it cool.

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Creative Commons Case Study Disqus Class 36

Jeff Esposito

JULY 8, 2010

So assuming you like me in some way shape or form (you came to my blog so I have to assume that you do), I am asking you to offer honest feedback on my presentation if you have time. Thanks in advance ~ Jeff OMS Boston, Vistaprint Social Media Case Study View more presentations from Jeff Esposito. I truly appreciate any feedback.

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Case Study Press Release Creative Commons Disqus 24

Jeff Esposito

NOVEMBER 12, 2010

Why Facebook and Twitter Are Not Replacing Blogging – One problem that I have with research studies is that any given person can manipulate the numbers to make their case for their position. There was an article in Forbes that noted the Technorati state of the blogosphere that noted that social media was killing blogging.

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Lithium Blogosphere Technorati Survey 28

Jeff Esposito

OCTOBER 28, 2011

Twitter Users Following Brands: 50% More Likely To Buy, 60% More Likely To Recommend – if you have read this blog with any frequency, you know I love stats. ChapStick Gets Itself in a Social Media Death Spiral – For this week’s edition of case studies in what not to do in social media, we turn to Chapstick.

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Sentiment Case Study Analysis Buy 31

Jeff Esposito

SEPTEMBER 24, 2010

How to Respond to Comments on Your Company Blog – Shannon Paul has one very official blog and this article shows why. Blogs are a treasure trove when it comes to comments, but how do you respond to the no-so-nice ones or the flat out rude and insulting ones? This is a good list from the folks over at Ragan.

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Survey Groups Groups Price 23

Jeff Esposito

MARCH 4, 2011

If you are headed to Austin shoot me a message so we can have an IRL meeting and possibly an interview for this blog. This new study from groupm is worth printing out and taking a look at. Hope to catch up with you on the interwebs next week, enjoy this week’s edition of Five for Friday. Social Media or Search + Social Media? –

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Sports Conference Influencer Social Media 28

Jeff Esposito

AUGUST 6, 2010

A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. You can also subscribe to the blog to ensure you receive the latest posts. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Thanks for visiting!

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

SEPTEMBER 10, 2010

No matter what the person’s role in the company, they can be a brand ambassador, very good case studies. You can also subscribe to the blog to ensure you receive the latest posts. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? David Armano makes the case for sharing the benefits.

Creative Commons 28

Creative Commons Case Study Disqus Influencer 28

Jeff Esposito

MARCH 27, 2012

If you answered because I Tweet, use Facebook, I can pin things better than anyone, I blog therefore I am or I am Awesome! Goes over the basics and offers real-world experiences and case studies on some of the more successful companies out there. Why do I want to work in social media? What makes me qualified for this job?

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Social Media Case Study Metrics ROI 42

Jeff Esposito

OCTOBER 1, 2010

The Continued Rise of Blogging – This study from eMarketer takes a dive into blog readership in the US and makes projections into 2014. One interesting tidbit is that by 2014, 60 percent of the US Internet population will read blogs in comparison to the 13.3 percent that will update a blog.

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Metrics Comparison Social Media Project 26