Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. We all did something before social media. Case in point. You’ve evolved.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

OCTOBER 18, 2012

That’s why any article or blog post that talks about Google and search engine optimization has to be paid attention to. When you’re done reading the Search Engine Land post, go over to Forbes and read a pretty good article as well on SEO titled, The 6 Basic Components Of A Strong SEO Strategy For Online Retailers.

SEO 240

SEO Directory Engineering Compete 240

Direct Marketing Observations

NOVEMBER 2, 2011

If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. You don’t send emails to say Hi. Or are they?

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

APRIL 13, 2011

An internal social media strategy ? A go to market strategy? The answer to the title of this post is now, but how are they supposed to do that? What does social credibility look like on the brand side? Is it a Facebook and Twitter presence? Hiring a social media director? Is it accruing a massive numbers of followers and fans?

Brands 148

Brands Social Media Strategy Twitter 148

Direct Marketing Observations

SEPTEMBER 14, 2011

It’s better, or I should say tantamount, that you understand how search can makes a good social strategy better and vice versa, but all the while not becoming bogged down. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

SEPTEMBER 30, 2011

In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. I’m not going to tell you what it is yet. Then we wait. We measure. We tweak and we rework, redesign and we retrench if necessary.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

MAY 7, 2010

4) #Blogchat is a chat on Sunday nights from 8-9pm CT that was started by @ MackCollier to discuss blogs and best practices. 9) #Kaizenblog Discusses using kaizen in *business strategy* Started by Valeria Maltoni. 9) #Kaizenblog Discusses using kaizen in *business strategy* Started by Valeria Maltoni. Great discussions.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

OCTOBER 17, 2011

Last week I asked via Twitter what the shelf life of a blog post was. I just don’t want to wrap my digital strategies around short term expectations of success or failure. I got some interesting answers. The essence was that there is no shelf life-they last forever.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

JULY 12, 2010

The tweets that are on the page, consist of lots of repetitive links to their blog pages, and or benign tweets/announcements about benign topics. If they can’t get Twitter right, does this mean that their Facebook strategy and or their blog, or Linkedin strategy will be any different? There’s nothing there.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

JUNE 23, 2010

He reads and comments on other blogs when he has time and he is thinking of starting his own blog. If we add a dose of unrealistic expectations coupled with zero strategy, then he is ripe to walk away and say that social media did not work for his business. He loves what social media can do and is a champion of it. Or are they?

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

OCTOBER 15, 2010

Information posted publicly on blogs, Facebook , Twitter , forums and other sites is fair game. 5) Engagement strategies will be different on every channel because of the data returned from #4. Don’t assume that your social strategies will be the same across all BU’s. Each has it’s own nuance and needs.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

MARCH 5, 2010

You will be pleased to know that in an 11th hour brainstorm I came up with a new strategy wrapped around search and their existing UI and we are going to continue the relationship. I knew it would and that was part of the strategy. Might be time to update the resume… Tags: social media Social Networking marc meyer blogging.

Social Media 131

Social Media Reputation Social Networking SEO 131

Direct Marketing Observations

FEBRUARY 11, 2010

Clearly, 2 things became evident: One, there is a need for more social media conferences down in the belly of the state of Florida(that in and of itself is worth another blog post) and two, marketers were indeed starved or looking for answers/solutions to the primary social media marketing puzzle/question. The How To. Implementation.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

APRIL 11, 2011

Or is it a blog that has 3-4 posts over the span of 6 months? Does either strategy ( I use the term lightly) work? Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? Maybe, possibly, and perhaps? Not really.

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

MAY 3, 2010

So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. Posted: May 3rd, 2010 By: Jason Breed. The title of this post pretty much sums it up.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

SEPTEMBER 1, 2010

Initially I wanted to title this post- “SMB’s don’t care about long term strategy in social media&#. It’s the purist in us that longs for those not so long ago days when we used to talk face to face, use Twitter the “right way&# , comment on blogs, and read newspapers…:). Conversations?

Conversation 148

Conversation Social Media Course Twitter 148

Direct Marketing Observations

JUNE 28, 2010

Soup to nuts if you will, from strategy to implementation and all points in between. Join a community like you did with SM2day, comment on blogs and start to build up some new media credibility.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

FEBRUARY 9, 2010

No one had heard of blogs. million blog entries every day. Since commoditized content is counter-intuitive to your brand strategies, aggregating stuff (content) just so you have more stuff does not fit with most corporate objectives. People used mobile phones to talk. Fast forward to 2009.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

JANUARY 17, 2012

But what about your Facebook page, Twitter account and your blog? Your day is already full and now companies want you to participate in and contribute to these new growing internal networks.

Social Networking 170

Social Networking Exercises Influencer Issues 170

Direct Marketing Observations

AUGUST 9, 2012

I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it?

Content 207

Content Curation Smart Phone Yahoo 207

Direct Marketing Observations

DECEMBER 3, 2010

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Sometimes blog posts resonate in different ways. 2010 was a heck of a year in so many ways wasn’t it? I know it was for me.

Sites 235

Sites Social Media Tools Storify 235