Social Networking Stats: One-Third of Latin Americans Will Use Social Networks by 2013, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 955 million active users via CNET
Twitter: over 500 million users via Twopcharts
Qzone: 576 million active users via TechCrunch
Sina Weibo: over 300 million users via Bloomberg Businessweek
Renren: over 170 million users via iResearch iUser Tracker
LinkedIn: 174 million members via CNET
Google Plus: 170 million “people who have upgraded” via Google
Tumblr: 70 million blogs via Tumblr
Instagram: 80 million users via Instagram
Tagged: 20 million unique monthly users via Tagged
Foursquare: over 20 million users via Foursquare
Pinterest: over 11 million registered users via Search Engine Land
Posterous: 3.9 million members via SF Gate

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.

One-Third of Latin Americans Will Use Social Networks by 2013

Social Networking User Penetration in Latin America via eMarketerLatin America will see an 18.5% increase in social networking users this year.  While this number is slightly below the worldwide average in growth, that leaves plenty of room for social networking to grow in the region, according to the latest eMarketer estimates.  By 2013, one-third of the Latin American population will use social networks.

Social networking penetration is relatively low among the total population, and eMarketer reports that better internet infrastructure is needed in order for penetration to equal that of North America or Europe.

Social Networking Stats: One-Third of Latin Americans Will Use Social Networks by 2013, #RLTM Scoreboard Social networking in Latin American – the highlights:

  • Argentina has the highest rate of social network usage among the population as a whole (38%), followed by Brazil (31%) and Mexico (26%)
  • Brazil has the greatest overall number of Facebook users (41.5 million internet users)
  • Mexico has nearly 28 million Facebook users, while Argentina has just half that number
The fastest growth in social networking is taking place in developing nations, but growth in the Middle East & Africa (32%) and Asia-Pacific (25%) regions are outpacing that of Latin America.