Sherrilynne Starkie

MARCH 28, 2013

March 28: this week in social media. March 28: this week in social media. What's new and cool in social media. Official Blog: Google Keep-Save what's on your mind. Twitter Blog: Celebrating #Twitter7. Gartner: Fake social media reviews. Listly by Sherrilynne Starkie.

Social Media 302

Social Media Curation LinkedIn Notification 302

Sherrilynne Starkie

AUGUST 27, 2018

But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification. Choosing an Online Social Media Course.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

FEBRUARY 17, 2013

February 17: this week in social media. 17 essential social media guidelines to follow. 17 essential social media guidelines to follow. How Can Lists be a Utility for Your Blog? | View more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. Related articles.

Social Media 312

Social Media Guidelines Curation Newsletter 312

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. This post was originally published on the Thornley Fallis blog.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

FEBRUARY 23, 2019

In 2019 we are experiencing a resurgence in corporate blogging. For the first time in nine years, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. The blog post below was first published on July 12, 2006, about six months into my blogging journey. Yes, in 2006 blogging did work.

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Consultant SEO Communities Review 186

Sherrilynne Starkie

FEBRUARY 18, 2020

If earned media is not part of the mix, other activities will struggle to deliver the desired results. Let’s imagine you have a company blog. You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. After a while you give up on the blog thinking it’s a waste of time.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

JANUARY 19, 2013

The goal of the campaign was to gauge the public opinion about Hamilton’s public services and spending priorities but the campaign website and associated social media content was full of basic factual errors that showed the firm running it had little real knowledge of Hamilton, Canada ’s ninth-largest city.

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Campaign Engagement Focus Group Project 377

Sherrilynne Starkie

SEPTEMBER 17, 2012

This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before. Should he or she write a blog post before or after the event? Should the blogger tweet throughout the event? See point No.

Blogger 367

Blogger Brands Tips Influencer 367

Sherrilynne Starkie

FEBRUARY 23, 2013

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

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Blogger Brands Technorati comScore 389

Sherrilynne Starkie

DECEMBER 22, 2013

These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. User focus.

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Trends Survey Study Metrics 276

Sherrilynne Starkie

MAY 30, 2018

It’s incredibly easy to whip up graphics for social media, ads, blogs, and more without Photoshop or graphic designers! I made this visual in about one minute with an easy-to-use tool called Snappa. Snappa is the fastest way for marketers and entrepreneurs to create graphics.

Social Media 191

Social Media Tools Marketing Meme 191

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. Using social media for research: Social Capital 2012. Social Capital Ottawa. Win a ticket to Social Capital Ottawa!

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Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

JUNE 29, 2014

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. I like the tool and think it will help social media analysts because the it puts important information at their fingertips and makes reporting a whole lot easier.

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Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

AUGUST 25, 2013

Each and every Monday morning I receive an email from a colleague who politely informs me of any typos or errors in my weekly blog post. Related posts: Social media: how to handle feedback. Social media goes mainstream. Featured Headline Social Media blog Comment Facebook manners Troll Twitter'

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Cost Comments Blogger Training 278

Sherrilynne Starkie

NOVEMBER 26, 2017

I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. Each week, I’ll highlight the five most important social media news stories of the week (according to me!). Struggling to keep up with social media trends and innovation? Sherrilynne Starkie. followers .

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

AUGUST 13, 2012

Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook. You can see my blog posts have a strong focus on ‘users’, updates and comments. Related articles.

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Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

MAY 28, 2013

The social network has today agreed to add gender-based hate to its list of unacceptable content and has committed to ridding its site of it and is updating its guidelines to training moderators. A report out today says that the little-used blogging feature is about to get an overhaul to compete with Tumblr. Related articles.

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News Tumblr Facebook Guidelines 305

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

MARCH 28, 2012

The PR industry was also asked about how they measure the importance of a blog. Interaction with readers came top, with 48% of respondents citing number of comments, followers and presence on social media sites as key factors. Email marketing goes social. Canadian business owners split on social media.

Blogger 343

Blogger Survey Newsletter Features 343

Sherrilynne Starkie

JUNE 16, 2013

A black hole in social media data got a step closer to being understood this week. Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Facebook has introduced the use of hashtags !

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Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday. Sandberg says we can win against hate.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

FEBRUARY 19, 2018

For the past few months, I’ve been banging on about the importance for communications professionals to get industry certification on this blog; so I put my money where my mouth is! I found it’s difficult to gauge what a candidate actually knows about social media when they have only a general communications qualification.

HootSuite 139

HootSuite Social Media Questions Industry 139

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. Social media podcast For Immediate Release covered the launch this week.

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

AUGUST 20, 2012

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Social media is key PR driver. Related articles.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

DECEMBER 30, 2012

This dragging of the heels is surprising when you consider that the annual Nielsen’s Social Media Report 2012 showed that 65 per cent of people on social media use it to learn more about brands and products at least once a month. Originally blogged at Thornley Fallis. Digital Index: Business Leaders.

Newsletter 343

Newsletter Hashtag Twitter Social Media 343

Sherrilynne Starkie

OCTOBER 21, 2013

Social media is seen as an important news source by millions of users, and for Millennials, it’s THE primary source for news and information. The article was originally posted on the Thornley Fallis blog. Which social network would you quit? This approach already heavily influences how people get their news.

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

DECEMBER 31, 2014

The content leader will work with PR, social media and marketing teams and anyone working in a customer-facing group. That content takes many forms beyond the blog or newsletter is a new mindset for many organizations. Featured Headline Marketing Altimeter Content marketing Social Media'

Content 282

Content Committee How To Curation 282

Sherrilynne Starkie

SEPTEMBER 11, 2018

“We are also introducing new ways for businesses to understand their customer’s progression from seeing an Instant Experience to completing a purchase, and opening new opportunities for businesses to re-engage with those customers,” writes Facebook on its business blog. Will #OttawaRising beat #MelnykOut for social media dominance?

Newsletter 170

Newsletter Team Twitter Features 170

Sherrilynne Starkie

AUGUST 25, 2012

According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should evolve to visually accentuate this new beginning. Branding you: using social media to find a job. Bloggers have been reacting to the change. Here’s a list of some of the best comments: Time Techland. Coke is the world’s No.

Microsoft 305

Microsoft Newsletter Blogger Brands 305

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog.

Content 170

Content Nielsen Marketing Badge 170

Sherrilynne Starkie

JANUARY 26, 2013

Respond to negative comments online, don’t ‘let it go’ when you hear negative remarks, write a blog post or two about your own experiences of best ethical practices. The Baylor University study, published in Journal of Mass Media Ethics: Exploring Questions of Media Morality, was co-authored by Minette Drumwright, Ph.D.,

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Study Journal Reputation Report 370

Sherrilynne Starkie

AUGUST 19, 2014

The sweet spot for blog content is from about 300 to 400 words. Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. Blogging With SEO in Mind. Tell a story in as few words as possible, and it has a better chance of being read and clicked. Related articles.

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

JUNE 29, 2013

This story was originally published on the Thornley Fallis blog. Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator' Have you found a replacement service yet? Do you think that the Facebook Reader will provide you the news and information you need? Does Facebook affect your brain.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

MARCH 14, 2015

Twitter’s official blog offers few answers. Featured Headline Social Media Twitter Online Communities' Will access to premium or special content become limited to members of private groups? Will direct messages become a constant stream of spam? Will Twitter be serving advertisements within these private conversations?

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Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

JANUARY 11, 2018

Why is good writing important for social media success? In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. For paid media copywriting, the focus will be on social media ads, search ads, native advertising, sponsored content and more.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

APRIL 27, 2014

Many of the social media crises we hear about happen because business leaders take the ‘ignorance is bliss’ approach. “Today’s tools make transparent communications not only easier, but necessary. The world has changed. It’s time to communicate differently.”.

Case Study 260

Case Study B2B Authentication Review 260

Sherrilynne Starkie

JULY 19, 2013

This post was originally published on the Thornley Fallis blog. Featured Headline Social Media Twitter analytics Best practice Social network' Related posts: Video: the internet of you. Twitter for companies. HMV’s Twitter nightmare. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Upgrade Your Twitter Marketing.

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Twitter How To Social Networking Activities 320